Carolina Herrera

SUNWEAR TO MANAGE LIGHT

Understanding the many elements that impact vision is the first step toward prescribing and fitting…

LIVING CORAL

Pantone’s Color of the Year has been influencing multiple industries, including fashion, graphic design and…

AN ALTERNATIVE LENS

Going ‘unbranded’ is one way for independent eyecare professionals to differentiate their product offering while…

VCPN INSIDER

Launches, promotions, merchandising, events and other things to keep you in the know. CELEBRITY STYLIST…

VCPN INSIDER

KEVIN DURANT EYEWEAR IS A SLAM DUNK FOR NIKE VISION Nike Vision has teamed…

LOADING THE LATEST UPDATES

Electronic health records embedded with patients’ ocular imagery are among the major updates newly available…

Advice

3 KEYS TO MARKETING SUCCESS

  Over the last several years, I’ve seen a dramatic shift in the expectations of advertisers. And, for those of…

Interview

20 QUESTIONS WITH MIKE CUNDIFF

Mike Cundiff is CEO of Kenmark Eyewear, a Louisville, KY-based employee-owned company that designs, markets and distributes eyewear and sunwear…