A prominent Italian menswear brand that creates luxury clothing and accessories, the Ermenegildo Zegna Group has been managed by the same family for four generations. Marcolin continues that tradition with its Ermenegildo Zegna Eyewear collection, which is aimed at refined men who are looking for classic styling with a creative spirit.
Eighteen ophthalmic frames and 18 sunglasses designed for men age 35 to 50 comprise the collection. There are full-rimmed, semi-rimless, combination, and drilled rimless styles that come in a variety of materials including acetate, titanium, wood, leather treatments, and elegant metal finishes. All the sunglasses feature Zeiss lenses.
Adhering to the Italian tradition of sophistication, attention to detail, and quality artisanship, the frames are offered in a variety of shapes, colors, and details. For added flair, some models include such special features as wood or leather on the temples. Each model has one of two logo trademarks: an EZ monogram on the temples or a plaque made of precious metals with Ermenegildo Zegna on the temples. Some of the frames feature an innovative metal core with a chevron pattern inside crystal-like temples.
THE WORLD OF ZEGNA EYEWEAR
Timeless design combines with sleek styling and discreet sophistication in EZ5012. This full-rimmed, combination frame has very elegant lines; its rectangular shape boasts soft edges that create a gentle masculine look.
Combinations of materials, contrasting lines, and varying levels of transparency are the buzzwords for EZ5005. The rectangular front in acetate joins with the temples through an graceful metal plaque at the base, which shows the logo in detail.
Contemporary and elegant, EZ5006 offers lightness and comfort thanks to the silhouette’s minimal design, which includes subtle metal profiling that accentuates the upper section. The thickness of the rectangular front and transparent acetate temples is reduced to a minimum, revealing a metal core.
LET THE SUN SHINE IN
The full-rimmed EZ0005 sunglass is a rounded version of the old pennant shape. Its solid-colored acetate front is teamed with transparent acetate temples for a clever combination look. Inside the transparent temples is a chevron-etched metal core that bears the brand’s logo. The keyhole bridge of this frame adds to its timeless elegance.
EZ0006 is a full-rimmed, slightly rounded combination frame. The clever double-bar bridge has an acetate lower section while the upper portion is made with curved metal. This frame also features metal core temples with the brand’s chevron design that displays the Ermenegildo Zegna logo.
A semi-rimless pilot style, EZ0007 adds a modern twist to the aviator look-the bridge has one bar of sleek metal and the second is made of acetate. The logo on this frame displays the EZ monogram instead of the full name.
GETTING THE WORD OUT
To help ECPs market the collection, Marcolin has a variety of branded point-of-purchase materials. These include one-piece and four-piece displays, an Ermenegildo Zegna logo plaque, and frame trays that will highlight these elegant frames.
The Ermenegildo Zegna Collection by Marcolin offers sophisticated, classic, vintage eyewear for men with a modern slant. Consider it for those men wanting that professional appearance with a strong fashion point of view.
Kendra Klapheke is the Office Manager and frame specialist at St. Matthews Vision Center in Louisville, KY.
Marcolin USA | 800-345-8482 | marcolin.com