Daniel James Stickney knows wood. A native of Wakefield, MA, Stickney comes from a long line of carpenters. He hails from the New England shipbuilding Stickney family, which includes Joseph Stickney, who built the Mount Washington Hotel in Bretton Woods, NH. This financial services pro/entrepreneur is also a Shark Tank super fan and has analyzed the more than 330 products that have appeared on the show. That experience gave Stickney an incredible foundation on which to start his own business. So it was a natural step for Stickney to develop a line of high-quality, reasonably priced wood sunglasses that would be “enjoyed by the masses.” He researched raw materials, set up shop in Cape Cod and developed the Daniel James Eyewear (DJE) collection that now comprises 10 fashionable, lightweight, durable styles in eco-friendly African hardwood, bamboo, redwood, maple and zebrawood with polarized lenses and spring hinges.
“The glasses automatically adjust to the width of your head, ensuring a comfortable fit with no slippage,” Stickney said. While DJE currently distributes in the northeast, the company is seeking to gain more traction. “We want to share our products with folks around the country and the world. After all, our sunglasses are made from wood indigenous to countries and continents around the world,” he said. “We want to be in as many optical shops, gift shops and stores as we can be in the next one to three years.”