WHAT’S NEW AT VEW?

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This is the month to plan how you will tackle the show and ensure you discover the latest happenings.

Vision Expo West has a number of first-time initiatives for the upcoming show, which takes place at the Sands Expo & Convention Center in Las Vegas, NV, Education: Sept. 13–16 Exhibition: Sept. 14–16. This year’s event—in 173,000 square feet that encompass more than 430 exhibitors and 5,000 eyewear brands—brings together an expansive showcase of designer fashions, the latest in medical innovation and education sessions taught by prestigious lecturers on the hottest industry topics.

EDUCATION STATION

The new Interactive Education Brochure, available for both optometrists and other eyecare professionals, helps attendees quickly and easily find the classes that matter most to them, allowing them to search keywords, create bookmarks and read course descriptions all in one location.

The Vision Council has also launched an Education Concierge, which connects you with a Vision Expo specialist to select the best education options based on individual needs, navigate your registration process and efficiently plan your schedule for the show. Attendees can access this new tool from the top-left corner of the Interactive Education Brochure.

Lastly, attendees can now customize the continuing education information that they receive from the very beginning, with the new Education Highlights section of VisionExpoWest.com.

“International Vision Expo provides the industry’s most comprehensive education program, just steps away from the largest exhibit hall of eyewear and eyecare products in the Americas,” said Melissa Ashley, senior vice president of Reed Exhibitions. “As we continue to grow the education offerings that attendees rely on, we know that each individual will need to find the exact courses to fit their needs—and their schedule.”

GALLERIA EXPANDS
The show organizers have confirmed an increase in exhibitors and expansion of many existing exhibitor booths in the trendsetting Galleria and more than 140 luxury brands for its exclusive Suites program in the Venetian Hotel.
“The continued growth of the Galleria reflects Vision Expo’s commitment to providing attendees with one convenient fashion destination for the latest trends, cult favorites and emerging designers not found anywhere else,” said Mitch Barkley, vice president of shows of The Vision Council.
“We’re thrilled to showcase a record number of brands in The Suites, representing the industry’s most established luxury fashion houses and the latest exclusive upmarket boutiques,” said Melissa Ashley, senior vice president of Reed Exhibitions.

TOASTS AND TALKS
Daily happy hours, pop-up talks and a must-attend boutique buyer panel add a rotating series of excitement to the Galleria. Additionally, The Suites pavilion will be home to a number of events, including champagne toasts and exhibitor anniversary celebrations.
In association with The Vision Council’s Eyecessorize campaign, Women’s Wear Daily will live stream from the show, including fashion trends and interviews with designers, reaching their nearly four million followers.
After the attendee-favorite Google Marketing Stadium at Vision Expo East, which included a full day of Google Talks, VEW will host three days of digital marketing discussions in the new Google Partners Lounge led by a Google campaign strategist.

CONTEST TIME!

Whether you’re an attendee or exhibitor, you have a chance to win some hard cash. For attendees, there are two campaigns leading 
up to the show on social media, #whyilearn and #whyibuy; attendees vote via the landing page in the VisionMobile app, and each day a voting participant will win $500. For exhibitors, there are two categories: Most Creative Booth Design and Best Use of Technology in Booth, and each winner will score $1,000 in sponsor credits for the 2018 show.

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