WAGGLE THAT ZINGER AND HOOK THAT LOOP

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The Callaway Juniors collection brings new styles and splashes of color to its kid audience.

Details

ImageWear’s Callaway Juniors collection, targeted to young men between the ages of 8 and 18, includes 10 styles. The materials used for the frames feature stainless steel, memory metal and zyl acetate. Pops of color are infused into the designs and add to the line’s appeal. All models come with a lifetime warranty against manufacturing defects.

Back story

In 1915, J.A.L. Walman founded The Walman Optical Company in Minn-eapolis. A division of the company, ImageWear was established in 1996, and the Callaway Eyewear collection was first introduced in 2010.

WOW Factor

Ideal for patients in need of in-between sizes, the style names in this collection are particularly catchy. Wearers can choose from 10 styles, all full-rimmed and all of which have memorable names: Axis, Bailout, Bogey, Coil, Deuce, Hook, Loop, Turf, Waggle and Zinger. Some bridges include adjustable nosepads while others have a universal fit. Hinge types include traditional as well as flex hinge.

Eyecare professionals who carry Callaway Juniors receive a three-piece display with an optional riser and a Callaway name plaque to include with the collection. Counter cards, static clings and an additional display are also available with qualifying purchases.

ImageWear 800.414.7656 imagewear.com

Walman Optical 877.863.2759 walmanoptical.com

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