VSP LEVEL FRAMES TRACK ACTIVITY, HELP DONATE

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With activity-tracking technology seamlessly embedded into their temples, VSP Global’s Level frames connect to a smartphone app that not only monitors and records daily step goals but also enables wearers to earn points redeemable for a donation to vision care services to individuals in need.

Developed by The Shop (VSP’s innovation lab), Level smartglasses feature technology embedded in the left temple of each frame that tracks steps, calories burned, distance and total activity time. Users can connect with friends and even locate a misplaced frame through the app’s “Find My Glasses” feature.

Level’s charitable giving component also syncs with VSP Global’s Eyes of Hope initiatives and awards points to users who reach their daily step goals. Once 50 points are achieved, a comprehensive eye exam and eyewear are gifted to an individual in need. Level users can select for their donation to benefit one of four demographics, including veterans, children, the elderly or individuals affected by homelessness.

Level is available in three unisex frame styles, each designed by The Shop and produced in Italy through VSP Global’s eyewear division, Marchon. The designs feature hand-polished cellulose acetate, stainless steel accents and injection-molded temples. Each frame is available in four colors – black, classic tortoise, slate and gray tortoise.

VSP Optics Group VSPOpticsGroup.comTalkShop@VSP.com

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