VISION CARE TECHNOLOGY NEW

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NOVAR FREEFORM DESIGNER FROM COBURN TECHNOLOGIES
Coburn’s new free-form lens design software is now being offered on an exclusive basis in the U.S. and Canada through an agreement with Opulens S.A. Novar Freeform Designer can be used to produce a variety of digital free-form progressive designs including general purpose, specialty and occupational lenses as well as blended bifocals and single vision aspheric and Geo, a single vision aspheric toric. Coburn is offering a 30-day, risk-free trial of Novar. 800.262.8761, CoburnTechnologies.com.

VISION EASE PHOTOCHROMICS AVAILABLE IN BROWN
VISION EASE expanded its photochromic lens line by adding brown to its color lineup. Previously only available in gray, the company’s photochromic lens in brown is currently available in SFSV and D28 bifocals in polycarbonate. D35 bifocals and 7×28 trifocals will be available in the future. VISION EASE photochromics block 43% of indoor blue light and 94% of outdoor blue light, according to the company. 800.328.3449, VISIONEASE.com.

GSRX LAUNCHES E-COMMERCE SITE
Independent ECPs with an online presence who seek additional optical sales can benefit from ProperOptics.com, which provides another opportunity to sell eyewear to patients who do not make an in-store purchase. The website is an extension of GSRx’s Proper Optics in-store dispensing brand of complete eyewear packages that include frames, lenses, treatments and coatings. 800.833.4779, GS-Rx.com.

SYNC III LENSES FROM HOYA
Sync III single vision lenses from Hoya Vision Care alleviate symptoms of digital eye strain by providing distance power for everyday use while incorporating a “boost zone” at the bottom of the lens that reduces strain by allowing eye muscles to relax and focus more easily after prolonged digital device use or screen time. Sync III lenses are designed for patients who spend more than two hours a day on digital devices. 800.423.2361, HoyaVision.com

LUXEXCEL RECEIVES ADDITIONAL FINANCING FOR AR/VR EYEWEAR
Belgium-based Luxexcel received $4.7 million from Innovation Industries, a venture capital fund based in The Netherlands, to invest in its 3D printing prescription lens technology for use in Augmented Reality and Virtual Reality applications. “We believe that with the technology of Luxexcel it will be possible to combine AR/VR applications with Rx eye correction, which is an essential component in bringing smart eyewear to the mainstream market,” said Nard Sintenie, founding partner of Innovation Industries +32.14.49.02.96, Luxexcel.com.

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