VCPN INSIDER

0

LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

FOR THE ‘DAWGS’
Wearing a style from his eponymous eyewear collection from Zyloware Eyewear, Randy Jackson of American Idol fame puts his talent-spotting expertise to use in the latest TV commercial for Geico. In judging a “dawg” competition, Jackson wears style RJ X115, especially made for him in red. 800.765.3700 Zyloware.com

 

A VARI VR EXPERIENCE
I & Eye Optical’s new website includes both a retailer locator and virtual try-on experience of its Vari Eyewear brand. VariEyewear.com also offers business and eye health content, videos and images. ECPs can register for a retail portal to place and track orders. 516.570.2723 VariEyewear.com

OPEN ACCESS
MYKITA’s upgraded partner portal offers 24/7 access to its product portfolio and a more simplified ordering process with real-time stock availability. The B2B platform can also be used as a “virtual shelf extension” at in-store sales consultations. 973.669.0063 Mykita.com

COUNTING DOWN…
…to National Sunglass Day on June 27. The Vision Council has an array of marketing materials available on its online portal, from ready-to-use logos and social media images to web banners and downloadable posters at NationalSunglassesDay.com/Sunglasses/Materials. 703.548.4560 TheVisionCouncil.org

NOTEABLE.
Luxottica Group and Tiffany & Co. renewed its
licensing agreement through Dec. 31, 2027.

 

MODO PROMO
Modo’s “Buy a Frame–Help A Child See” program provides early detection and intervention for children who need eyecare. For every frame purchased, Modo works with Seva to provide vision screenings, prescription frames and sight-saving surgeries. 800.223.7610 Modo.com

NIDEK IN NEPAL
The Shree Kalika Secondary School in Sundawati, Nepal, celebrated its new building in October with support from NIDEK (partner of Santinelli International), which helped to reconstruct the building after it was destroyed by an earthquake in 2015. Originally built with NIDEK’s help in 2001, the school was rebuilt with an earthquake-proof structure. “We continue to be proud of our association with our partner NIDEK as they remain committed to improving the lives of people around the world,” said Gerard Santinelli, president and CEO, Santinelli International.
800.644.3343 Santinelli.com

NEW LEADERSHIP FOR TAYE
Steven Loomis, OD, former president of the American Optometric Association, is the new chairman of the 2018 advisory committee of Think About Your Eyes. The national public awareness campaign announced this year’s committee members last month. Rick Weisbarth, OD, of Alcon will serve as vice chair. Other committee members are: Patience Cook (Transitions); Marty Bassett (Walman/The Vision Council); Sherianne James (Essilor); Lukas Ruecker (Luxottica); and Jacqueline Henderson (Johnson & Johnson Vision). 855.449.8294 ThinkAboutYourEyes.com

NOTEABLE.
Marchon Eyewear, Inc. renewed a multi-year
licensing agreement with Karl Lagerfeld

 

25 YEARS OF GOOD LIGHT
KODAK Lens celebrates its 25th anniversary in the U.S. this year. Licensed by Signet Armorlite, Inc. in 1992, KODAK Lens today has a portfolio that includes single vision, bifocal and progressive lenses plus blue light filtering materials and coatings. In 2015, KODAK Lens revamped its marketing with “See the Colors of Life” initiative to include the KODAK Lens Professional Services program, which helps ECPs with in-store branding.
800.759.0075 KODAKLens.com

SAMA’S NEW STORE
Designed by famed jeweler Loree Rodkin, Sama Eyewear’s new concept boutique opened its doors in November at Westfield Century City in Los Angeles. The new store carries all Sama collections, including the precious metal range, buffalo horns and collaborations. Specialty  frames and limited edition lenses will also be available, along with a lens bar for customization. Rodkin designed the space to feel like a “chic boudoir,” explaining: “The eyewear is the star, but in this space, everyone will look and feel good from the moment they enter, which is exactly what I wanted.” 877.788.7262 SamaEyewear.net

HIRES & PROMOTIONS
Masakiyo Honjo was named president and CEO of Charmant USA, effective Jan. 1. 800.645.2121 Charmant.com

DeRigo REM appointed Alessandro Baronti president, effective Jan. 19. 800.423.3023 DeRigo.US

Smith promoted Andrew McCabe to creative director in December after serving as both senior graphic designer and art manager. 888.206.2995 SmithOptics.com

WestGroupe named Wallata Delvaille export sales manager; WestGroupe USA appointed Christopher Allen southeast regional sales manager, and Christopher Mullen, formerly central regional sales director, was promoted to national sales manager. 855.455.0042 WestGroupe.com

Modern Optical hired Debora DeLong as the company’s new national sales trainer, a newly created position.
800.323.2409 ModernOptical.com

Share.

Leave A Reply