VCPN INSIDER

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

DE RIGO CELEBRATES THE BIG 4-0
De Rigo celebrated 40 years in business with a party and dinner at its headquarters near Belluno, Italy, on July 25. Founder and President Ennio De Rigo toasted the company’s success to more than 1,000 employees and local authorities in attendance.
818.504.3950 DeRigo.com

MORE STATES SUPPORT THINK ABOUT YOUR EYES
California, Delaware and Massachusetts are the latest state optometric associations to join Think About Your Eyes’ national public awareness campaign about the importance of scheduling an annual eye exam with an optometrist. This brings the total number of states supporting the campaign to 44. Each state provides its members with a free listing on the Think About Your Eyes doctor locator, which now offers more than 22,000 listings.
ThinkAboutYourEyes.com

NEW EDUCATIONAL MATERIALS FROM TRANSITIONS
To help eyecare professionals educate patients on new brand and lens offerings, Transitions Optical has created several educational and point-of-sale tools. The materials include information on how to dispense, style and communicate about the brand and are centered around the launch of Transitions Signature lenses style colors and Transitions XTRActive style mirrors. ECPs can order a custom kit for their practice from the TransitionsPRO website.
800.848.1506
TransitionsPRO.com/freestyle

AN AD FIT FOR A KING
Pearle Vision has launched a new ad campaign entitled “Olivia” that will feature tennis legend and cultural icon Billie Jean King. The commercial focuses on a young girl who needs glasses and the care shown to her by a Pearle optometrist. It ends with an iconic photo of King and with the
girl posting the photo onto a board of “Women Who Made History.” Watch the video at YouTube.com/watch?v=zcdYGcGr2pg.
800-PEARLE-1 PearleVision.com

WORLD SIGHT DAY BACK FOR A 12TH YEAR
Coordinated by Optometry Giving Sight, the annual World Sight Day Challenge is a response to an alarming statistic: 1.22 billion people worldwide are blind or vision-impaired because they do not have access to an eye exam and the glasses they need. The tax-deductible fundraising campaign kicks off on Oct. 11 and continues through the end of November.
888.OGS.GIVE GivingSight.org

KEEP YOUR EYE ON THE BALL
VSP Global Eyes partnered with VSP network doctors and the Washington Nationals Youth Baseball Academy to provide access to eyecare and eyewear to more than 120 scholar-athletes on July 20. More than half the kids who received eye exams were also prescribed glasses, and all athletes walked away with Nike sunglasses.
800.877.7195 VSP.com

VISION COUNCIL SUMMIT AND TRENDS REPORT
The Vision Council’s 2019 Executive Summit will take place from Jan. 30 to Feb. 1, 2019 in Orlando, FL. The event will feature opportunities for executive-level networking, leadership development, economic trends, and business strategies. Legendary Notre Dame football coach Lou Holtz headlines the announced speakers. Separately, the Vision Council’s Eyecessorize fashion eyewear campaign has released its fall/winter eyewear trends kit to editors nationwide. The digital kit includes an online booklet with trend descriptions and the ability to download high-resolution images of featured frames.
888.867.8867 TheVisionCouncil.org Eyecessorize.com

HIRES + PROMOTIONS
Coburn Technologies, Inc. appointed Marina Vaynberger as international regional sales manager for Russia, Eastern Europe, the Middle East and Africa.

De Rigo REM appointed Tatiana De Arruda Penteado as senior creative director. She will report directly to vice president, business development, Jim Sepanek, and will enhance the strategic direction of design and product. The company has also hired Talia Bruno as senior director of key accounts. Bruno will play a vital role in cultivating new business opportunities and aiding the corporate sales strategy.

Eyewear Designs has hired Ken Clay as vice president, business development. He will oversee key account activity and drive company growth in the U.S. and internationally.

ABB Optical Group appointed Thomas E. Burke III to chief executive officer. He takes over from Angel Alvarez, who will remain chairman of the company.

The Society to Advance Opticianry has named seven opticians to its board of directors: Sam Johnson, president; Thomas Blair, Jr., vice president; Michelle Johnson, secretary/treasurer; Amy Endo, board member; April Frey, board member; Thomas Snyder, candidate representative; and Barry Santini, immediate past president.

LICENSES + AGREEMENTS
Safilo has renewed its global Fossil eyewear license through December 2023. Safilo has held the Fossil license since 1999.

Kering Eyewear and Montblanc are partnering for the development, production and worldwide distribution of Montblanc sunglasses and optical frames. The Montblanc Eyewear Spring/Summer 2019 collection will be revealed this month at Silmo before launching internationally in January 2019, when Montblanc’s partnership with Marcolin comes to a close.

Zowee Wow Distinctive Eyewear is now the Canadian distributor for the boutique eyewear collection Roger Eye Design.

De Rigo and TOUS, a leading Spanish brand of jewels and accessories for the luxury market, have renewed their license agreement for sunglasses and prescription frames ahead of the expiration date. De Rigo has held the TOUS license since 2000.

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