LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
GET A JOB!
The Optical Women’s Association has added a new Job Board feature to its website. OWA members and sponsor companies can freely use the board to post and search for jobs within the optical industry. Companies and members can fill out an online form to get their jobs posted quickly. Non-members and non-sponsor companies can also post listings by paying a small fee.
CROAKIES GETS AN “A” FOR EIFERT
Croakies has expanded its relationship with Cincinnati Bengals tight end and outdoorsman Tyler Eifert, who will endorse Croakies in his professional and everyday life. Marketing will include traditional product endorsement with broader digital content, brand campaign support and exclusive product introductions, including plans to launch a signature Tyler Eifert product collection later this year.
RANDY JACKSON TO KEYNOTE AT EYEINNOVATE
Randy Jackson, American Idol judge and Zyloware spokesperson, is the keynote speaker at EyeInnovate 2018, a one-day conference to be held Nov. 6 in Los Angeles. Jackson will share his own vision care story as well as a behind-the-scenes look at American Idol. Attendees can also enter to win weekly ticket giveaways through Nov. 1.
KIRK + KIRK CELEBRATES THE CENTURY MARK
In 1919 Sidney and Percy Kirk converted a dilapidated sewing machine into a lens cutter, setting off a century of the Kirk family influencing optics around the globe. Sidney’s son Neville was in practice with his wife Esme, and it looked like that would be the end of the family interest in optics. But one day, their son Jason found a box of frames created by Sidney and Percy in the 1950s and ‘60s. Fast forward to 2019, and Jason and his partner Karen, herself a designer, now carry the mantle of 100 years of Kirks in optics.
+44 (0) 1273 963129 KirkAndKirk.com
MCGEE GROUP LAUNCHES READER DIVISION
The McGee Group has created The Reading Glass Company to grow its reader category under the Vera Bradley, Life is Good and Totally Rimless brands. John and Linda Nides joined the company to lead the new division. Both have more than 15 years of optical experience at Scojo New York and Ogi Eyewear.
A&A Optical has signed a licensing agreement with RACHEL Rachel Roy (RRR) eyewear. The agreement includes worldwide distribution. The line will debut at Vision Expo East in March 2019.
BACK-TO-SCHOOL CAMPAIGN MAKES A BIG IMPRESSION
Think About Your Eyes’ back-to-school marketing campaign has yielded more than 130 million media impressions, according to the organization. TAYE focused on encouraging parents to take advantage of summer break to schedule an eye exam with an optometrist for their children. TV and radio interviews resulted in 57 million impressions, and an Instagram story takeover for Refinery29 yielded 70 million impressions, while another four million came from a partnership with online influencer network Collectively.
OPTISOURCE ACQUIRES PEEPER KEEPERS
OptiSource International has acquired Portland, OR-based Peeper Keepers, an eyewear retainers company known for its “stay put” rubber grip ends. For the past two years, OptiSource was the exclusive distributor for Peeper Keepers.
HIRES + PROMOTIONS
DAC Technologies has hired Joe Patella as an area manager based in Orlando, FL. Patella will cover the southeastern U.S. and be responsible for reaching out to existing customers and developing new partners in the region. Prior to DAC, Patella worked with National Optronics’ field service division.
Vision Source has named Amir Khoshnevis, OD, as executive vice president and chief clinical officer. Khoshnevis will work alongside senior management leaders to ensure the voice and vision of the private practice optometrist continues to guide the network. Khoshnevis joined Vision Source in 2003 and has held several leadership roles at the company.