LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
A (GUIDE) DOG’S PURPOSE
Eschenbach Optik of America has partnered with the Fidelco Guide Dog Foundation, a nonprofit organization that provides German Shepherd guide dogs to men and women who are blind or visually impaired. Eschenbach will provide a charitable commitment to sponsor the breeding, raising and training of a guide dog. Customers and end-users will be able to follow the puppy’s journey until placement with the client.
BUY 1, GIVE 1 WITH L’AMY
L’Amy America is once again launching a charity program this holiday season to provide eyewear for those less fortunate. A pair of glasses will be donated to a person in need for every pair of L’Amy-branded frames (Ann Taylor, Canali, Champion, Glamour, Nicole Miller, TLG, L’Amy Paris and C by L’Amy). Since the program’s inception many years ago, L’Amy has donated thousands of frames to deserving charities that service needy patients throughout the world. Opticians can sign up through their L’Amy sales rep.
ESSILOR MAKES A DIFFERENCE
Essilor of America is recognizing eyecare professionals who embody the company’s mission of improving lives by improving sight with its #DifferenceMakers campaign. Launched on Oct. 11, the campaign is visible in industry publications, on social media and at a dedicated microsite. At the microsite, visitors can bring an ECP’s good deeds into focus by nominating them to join Essilor on a mission trip to Southeast Asia in 2019.
SANTINELLI PARTNERS WITH CENTROSTYLE
Santinelli International is collaborating with CentroStyle, a leading optical supply company based in Varese, Italy, on the creation of a new division of Santinelli called Sios (Santinelli International Optical Supplies). Sios will launch its first collection of products with a catalog containing items necessary to fully stock an office or lab—everything from tools and equipment to frame parts and finishing supplies.
IOT GETS A DIGITAL MAKEOVER
IOT America has redesigned its logo and relaunched its website and social media profiles to help the company share optical knowledge as well as information about its products, services and partnering. The change in brand identity is part of an overall strategy to better communicate its culture, values and approach to the market. The website and social media pages will be a resource for the entire industry and will contain in-depth optical and lens knowledge, research data and peer-reviewed, published articles.
BUTLER DID IT
Optical industry pioneer Dean Butler has been awarded the Procter & Gamble McElroy Award for 2019. The award panel described Butler as a visionary leader and noted the pioneering changes he brought to the U.S. retail eyewear market. Most notably, Butler was the founder of LensCrafters in 1983, followed by Vision Express in Europe in 1998. Currently, he is a director at Eyoto, a manufacturer of ophthalmic measurement solutions.
OPTISOURCE ACQUIRES NYE CASE DIVISION
OptiSource International has acquired the eyeglass case division of Amityville, NY-based New York Eye. OptiSource currently offers a line of high quality eyeglass cases that can be personalized with practice information. The acquisition of New York Eye eyeglass cases adds over 60 new value-priced cases to OptiSource’s offering. As it has for decades, New York Eye will continue to provide its core frame business line directly to ECPs.
LICENSES + AGREEMENTS
Marchon Eyewear has entered into a long-term exclusive agreement with luxury British eyewear brand Cutler and Gross for the distribution of sun and optical eyewear in the U.S.
Safilo Group and Banana Republic have renewed a licensing agreement for the brand’s ophthalmic frames and sunglass collections for a third time, effective through Jan. 31, 2025.
Marcolin Group and Timberland renewed their licensing agreement for the design, production and worldwide distribution of Timberland ophthalmic frames through 2023.
L’UniqueOptique has signed an exclusive distribution agreement in the U.S. and Canada with France-based XIT Eyewear. The XIT Collection was just launched at Vision Expo West.
A&A Optical has inked a licensing agreement for the design, development and worldwide distribution of RACHEL Rachel Roy eyewear. The deal includes women’s ophthalmic eyewear and sunglasses and will debut at Vision Expo East in March 2019.
HIRES + PROMOTIONS
Mario Viel has been named global commercial director of Blackfin. He will lead the international sales team of distributors and direct agents.
Kenmark Eyewear has promoted Steve Mount to national sales director, reporting to CEO Mike Cundiff. In this role he will oversee the domestic sales force.
Dawn Fischer has joined Mondottica USA as a key account manager for the U.S. She will be responsible for managing national and regional chains and all e-commerce initiatives in the U.S.
Safilo Group has appointed David Anabitarte as its new commercial leader of Latin America. He most recently served as vice president, Latin America and the Caribbean at Marchon Eyewear.
VSP Global named Earnie Franklin as chief technology officer and Alec Mahmood as chief financial officer. They will both report to Michael Guyette, VSP’s president and CEO.