VCPN INSIDER

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Launches, promotions, merchandising, events and other things to keep you in the know.

CELEBRITY STYLIST KATE YOUNG JOINS BCBGMAXAZRIA
For its spring/summer 2019 styles, BCBGMAXAZRIA worked with the stylist Kate Young for its “Modern Goddess” campaign. Featuring model Rosie Huntington-Whiteley, styled by Young and photographed by Zoey Grossman, the campaign depicts the brand’s feminine creativity. Young also serves as creative consultant for spring/summer 2019, working with BCBGMAXAZRIA’s creative director Bernd Kroeber.
800.645.3733   CVOptical.com

ANGELS IN THE EYEWEAR
Marcolin Group and L Brands, owner of Victoria’s Secret and Victoria’s Secret PINK, have partnered to create an eyewear collection able to quickly respond to digital trends, according to Marcolin. The first collection was unveiled at the Victoria’s Secret Fashion Show in November 2018, and subsequent eyewear will launch as flash collections—releasing new product waves every two to three months at key times throughout the year. Styles will be available for purchase on VictoriasSecret.com as well as through Victoria’s Secret and PINK’s Instagram profiles. The worldwide licensing agreement will be in effect until the end of 2023, and global distribution will begin this year.
800.345.8482   Marcolin.com

DRAGON ALLIANCE CAMPAIGN IS ‘DESIGNED FOR ALL’
Dragon Alliance debuted its latest image campaign and refreshed website, which builds upon the brand’s history while advancing Dragon ahead into a new era of growth. Entitled “Designed for
All,” the new spring 2019 campaign follows a free-spirited pair on a road trip through Palm Springs, CA, by way of storytelling. The campaign features two of Dragon’s signature eyewear styles—the popular “Hype” sunglasses and the new “Shay” optical style—worn interchangeably by both the male and female models.
844.276.1280   DragonAlliance.com

L’AMY CELEBRATES CHAMPION CENTENNIAL
As Champion begins its 100th year as an athletic wear company, L’Amy America marks the occasion with a new series of ophthalmic and sun frames featuring designs inspired by key decades in the brand’s history. “From The Vault” is a limited edition production run of three ophthalmic and three sunglass models, each with a modernized twist on the round shape and details such as filigreed stainless steel metals and imitation horn acetates. A complete range of visual merchandising options such as a six-piece countertop display, counter cards, wall decals and logo blocks supports the collections.
800.243.6350   LamyAmerica.com

MAY THE (TASK) FORCE BE WITH YOU
In response to a a dramatic increase in myopia in the U.S. in in recent years, Essilor of America has formed the Myopia Taskforce by partnering with 14 leading eyecare professionals. It is estimated that nearly half of all Americans are expected to suffer from myopia by 2020 if appropriate steps aren’t taken to curb its rise, according to Essilor. Introduced at Essilor’s annual national sales meeting in January, the Myopia Taskforce consists of Thomas Aller, OD, FBCLA; David Anderson, OD; Craig Brawley, OD, FAAO; Mark Bullimore, MCOptom, PhD, FAAO; Alan Glazier, OD, FAAO; John Lahr, OD, FAAO; Maria Liu, OD, PhD; Pamela Lowe, OD, FAAO; Moshe Mendelson, OD, FIAO; Pamela Miller, OD, FAAO, JD, FNAP; Yi Pang, MD, OD, PhD, FAAO; Earl Smith, OD, PhD, FAAO; Long Tran, OD, FAAO; and David Troilo, PhD.
250.427.8183   Essilor.com

SAFILO GOES NICKEL FREE
Safilo introduces 100% ‘nickel-free’ production processes at its Longarone, Italy, facility. Two years after the first nickel-free laboratory experiments, Safilo developed nickel-free and non-cyanide galvanic processes that have already been tested and are currently in use across all production lines.
800.631.1188   Safilo.com

 

LICENSES + AGREEMENTS
Safilo and Levi Strauss & Co. have announced a multi-year global licensing agreement for the design, manufacture and distribution of Levi’s branded eyewear. The agreement goes into effect January 2020 with collections hitting the market for the spring/summer 2020 season. The deal runs though November 2024 and is renewable for an additional five years.

Inspecs USA and Classique Eyewear have reached an exclusive distribution agreement for the O’Neill and Superdry ophthalmic and sunwear collections to independent ECPs in the U.S.

Kering Eyewear and Balenciaga have announced a partnership for the development, production and worldwide distribution of Balenciaga sunglasses and ophthalmic frames. The first collection will be launched this spring.

Marchon Eyewear, Inc. and G-III Apparel Group, Ltd. have entered into a long-term exclusive global licensing agreement for DKNY and Donna Karan New York eyewear. Product introductions will begin with DKNY sun and ophthalmic eyewear and will rollout globally in March 2019. Plans are to extend the offering to include Donna Karan New York sun and ophthalmic eyewear shortly thereafter. Marchon previously held the eyewear licenses for DKNY and Donna Karan New York from 1999 through 2004.

 

HIRES + PROMOTIONS
Coburn Technologies Inc. has promoted David Kilfoil to marketing manager.

Former United Nations executive Dennis Norris has joined OneSight as head of global programming.

Revo has made two additions to its executive team: Gabor Kereszturi as managing director, Europe and Linda Laube in the newly created role of senior vice president, business development.

Santinelli International has named Chris Sharkey as sales consultant for the New York-Long Island Sound territory.

Victoria Hallberg was appointed as Safilo North America’s chief marketing officer, a newly created position. She will serve on the Safilo Group’s extended global leadership team.

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