VCPN INSIDER

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

TRANSITIONS ON THE TELLY
Two television commercials — first shown at Transitions Academy in February — can now be previewed at Light-UnderControl.com. Featuring younger, stylish consumers, the commercials are one component of the company’s new “Light Under Control” consumer campaign, which aims to re-create the Transitions brand identity and attract and introduce photochromic lenses to new and younger eyeglass wearers.
800.848.1506 Transitions.com

FAMED DESIGNER PASSES
Judith Leiber, known for her distinctive, luxurious handbag designs that inspired Design Gallery’s Judith Leiber Eyewear line, passed away in April at age 97, hours apart from her husband, Gerson Leiber.
Judith Leiber Couture and JL Judith Leiber ophthalmic and sun collections debuted in 2016. Design Gallery is a division of Match Eyewear.
800.976.3937 MyDesignGallery.com

ON A ROLL
For the fourth consecutive year, Hauppauge, NY-based ClearVision Optical has been named one of the “Best Companies to Work For in the State of New York.” The company — ranked number 16 out of 19 companies in the category of medium-sized employers — was honored April 18 in Albany, NY. Now in its 11th year, the “Best Companies to Work for in New York” state awards recognize the best employers in the state based on employee satisfaction and engagement and workplace policies and practices.
800.645.3733 CVOptical.com
BestCompaniesNY.com

ALL ABOUT MARKETING
Learn what tools you need to effectively market and grow your business at EyeInnovate, a one-day conference hosted by Marketing4ECPs on Nov. 6 at the Skirball Cultural Center in Los Angeles. Speakers from Yelp and Google, plus Alan Glazier, OD, creator of ‘ODs on Facebook’; Tanya Gill, OD, of Oakland Vision Center and We Love Eyes; Bill Gerber of OMG! Marketing; and Kevin Wilhelm and Johnny Wenzel of Marketing4ECPs will lead talks on topics such as social media, search engine optimization and reputation management. Vendor exhibits, giveaways and a celebrity speaker will round out the event. For more information and to register, visit
EyeInnovate2018.com

PEARLE VISION PARTNERSHIP
Cincinnati Children’s Hospital and Pearle Vision announced plans to open a Pearle Vision EyeCare Center at the hospital’s main campus in Avondale, OH. Scheduled to open this summer, the facility will be owned and operated by Cincinnati-based franchisees Ryan Yauger, David Tabeling, OD, and David Blair, OD, and will have optometrists on-site with open hours to accommodate walk-in appointments to provide
vision care for both adults and children. PearleVision.com

A MOVE FOR MONDOTTICA
Mondottica USA’s headquarters moved in April from New Providence, NJ, to a 27,000-square foot space in Warren, NJ.
866.666.3662
MondotticaUSA.com

Noteable.
Kering Eyewear
will develop, produce and
distribute Balenciaga Eyewear,
with an initial collection
slated to launch for
spring 2019.

SUPPORTING STUDENT-ATHLETES
Tifosi Optics has partnered with the National Interscholastic Cycling Association (NICA) for 2018 through its Corporate Booster Club. Booster Club members support the organization through donations and in-kind gifts to help NICA develop interscholastic mountain biking programs for teenage student-athletes and coaches across the U.S. “Mountain bike racing was the thing that got me hooked on cycling 26 years ago, so we feel connected to NICA’s mission,” said Joe Earley, president of Tifosi Optics.
866.310.0996 TifosiOptics.com

IN ’PERSPECTIVE’
Götti Switzerland’s DC05 sun model from its Perspective collection was named “2018 Frame of the Year” in April at the Optician Awards in Birmingham, England. Constructed without screws or the use of soldering, the DC05 style includes a 3D-printed polyamide connector to provide a stable connection between the frame and lenses. “We are very pleased that the jury has honored this innovation with this award,” said Sven Götti, designer and owner.
914.274.8522 Gotti.ch

A HOME FOR THÉLIOS
Inaugurated April 24, the Manifattura Thélios in Longarone, Italy, houses design and production of Thélios-branded eyewear. The building, designed to be environmentally friendly, incorporates more than 2,300 solar panels. Thélios was created last year through a joint venture of LVMH Moët Hennessy Louis Vuitton and Marcolin to produce eyewear collections for brands belonging to LVMH group, including Céline, Loewe and Fred.
+33 1 83 75 64 40 Thelios.com

HIRES + PROMOTIONS
Lukas Ruecker, president of EyeMed, has been named chairman of the board of directors of the National Association of Vision Care Plans (NAVCP) for 2018 to 2020.

Silhouette International appointed Onofrio “Mike” Giannattasio as president of its U.S. subsidiary as of May 1.
James Rosin was named chair of The Vision Council’s Optical Retail Division and Stuart Jolly was appointed vice chair.

Stephen Wright has been appointed chief commercial officer of Safilo North America, effective June 19. He takes over the position from Henri Blomqvist.

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