LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
FUN AND GAMES
Sigmund & Carl, neubau’s special edition sun style, came out in a big way last month at a party at NYC’s The Freehand Hotel, where the company also introduced its new 3D-printed eyewear collection. Guests got to view the eyewear over cocktails, snacks and old fashioned games in the hotel’s game room. Made from titanium, stainless steel and sustainable natural PX material, the Sigmund & Carl unisex model comes in three colorways and incorporates unique textures and shapes that range from classic to bold.
(LITERALLY) REMOTE EYECARE
A group of 44 OneSight volunteers traveled to remote parts of the Amazon last month to provide eyecare to more than 2,500 indigenous people who live in three communities along the Amazon River: Muritinga, Cuia and Murai. While vision consultations were conducted inland, two boats were equipped with frames, lenses, a laboratory and technology, which enabled them to provide glasses the same day.
Safilo and The New School’s Parson School of Design chose Déshon Varnado as the winner of its second Safilo x Parsons Design Thesis Competition at the 70th Parsons Benefit gala on May 21 at Pier 60 in NYC. The competition involved six thesis-level BFA students who applied their designs skills to create an eyewear prototype. They were coached by Safilo’s Alessandro Marcer, VP, creative director and head of its global design studio in New York. Completed projects can be viewed at GalleriaSafilo.com.
GLAM4GOOD DOES GOOD IN PUERTO RICO
Fashion, accessory and eyewear brands joined forces in May to help pediatric patients and their families along with staff at San Juan’s San Jorge Children’s Hospital with a special #shoppingspree4free event — outfitting them with clothing, accessories, eyecare and eyewear, toys and learning tools. GLAM4GOOD’s emergency aid initiative was intended to help those dealing with critical illnesses and recovering from the aftermath of Hurricane Maria. Participating brands included VSP Global, Marchon Eyewear, H&M, Nickelodeon, Kendra Scott and J. Crew.
Ennio De Rigo, chairman of De Rigo SpA, was awarded the “Cavaliere del Lavoro” title from Italy’s President Sergio Mattarella last month. The honor was given to 25 Italian entrepreneurs who contribute to the country’s national economy and will be recognized at an awards ceremony in the fall. “I am honored to receive the title,” De Rigo said. “My company has always been like an extension of my family to me, and I am proud to say that, thanks to everyone’s hard work, I have made our name known all over the world, maintaining the values and roots of our family and our community.”
THE RIGHT DESTINATION
For every optical account that agrees to become a L’Amy “Destination, Jr.,” the company will donate 5% of the wholesale price of any style sold through and reordered to the Juvenile Diabetes Research Foundation from May 31 to Aug. 31. Accounts can become a “Destination, Jr.” with a 12-piece “tweener” purchase of any mix of Nicole Miller, Sperry and Champion eyewear lines, and L’Amy will provide P-O-P materials such as countercards, a 12-piece display and branded frame board clips.
PLAN FOR ACADEMY
Save the date for Transitions Academy 2019, to be held Feb. 3 to 6 at the JW Marriott Grande Lake in Orlando, FL. Nominations for the Academy’s annual Transitions Innovations Awards will be accepted Oct. 1 to 31 and can be submitted online at TransitionsPRO.com/Awards. For more information about Transitions Academy, visit TransitionsAcademy.com.
HIRES + PROMOTIONS
Essilor of America promoted Rick Gadd to president, effective Sept. 1. He takes over the position from Eric Leonard, who will assume senior responsibilities for the Essilor Group.
Jim McGrann was named executive chairman of Healthy Eyes Advantage.
Wiley X appointed Ray T. Hill vice president of retail sales.
David Pierson was named staff liaison to The Vision Council’s Optical Retail Division.
LICENSES + AGREEMENTS
Marcolin Group and Swiss luxury brand Bally inked a worldwide licensing agreement for the design, production and distribution of ophthalmics and sunglasses under the Bally brand through December 2023.
SOM Eyewear signed a 10-year exclusive licensing agreement with Aeronautica Militaire.
Tuscany Eyewear announced it will no longer distribute Porsche Design Eyewear, and Rodenstock USA, LLC will assume distribution.