VCPN INSIDER

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LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW

RAY-BAN REDUX
Featuring model and influencer Paloma Elsesser, Ray-Ban’s “Reinvented” campaign comes together with artist Dewey Saunders’ depiction of the evolution of four iconic styles—Aviator, Wayfarer, Round and Clubmaster—through his unique digital collages. For this past holiday season, Ray-Ban updated 16 styles including the Aviator 1937.
800.422.2020   Luxottica.com   Ray-Ban.com

SKATE AND SEE
Designed with insight from the pros, Nike Vision’s SB Eyewear Collection of three ophthalmics comes on the heels of the SB line of sunglasses for action sports athletes. Professional skaters Sean Malto, Justin Brock and Trevor Colden wear the 4-base frame with durable, high-tension hinges and tapered temple arms that fit easily under a hat.
800.645.1300   Marchon.com

Noteable.
Canadian Competition Bureau approved the proposed merger of Essilor and Luxottica in November.

SHOWCASE YOUR SIMPLE STYLE
Make your practice fashion-forward and showcase the latest lens choices with new Transitions merchandising materials. The Lens Style Guide provides instructions on how to discuss eyewear trends with patients, plus how to pair frames and lenses and display eyewear. A one-page handout covers the basics on creating a stylish practice, plus offers suggested social media posts.
800.848.1506   TransitionsPro.com/Style

HAILING FROM HONG KONG
More than 16,000 buyers from 103 countries and regions attended the 25th Hong Kong Optical Fair, held Nov. 8-10. Organized by the Hong Kong Trade Development Council (HKTDC), a total of 800 exhibitors from 28 countries participated. The fair also featured seminars, buyers’ forums and networking receptions, in addition to the 15th optometric conference on “Neuro Vision Rehabilitation.”
212.838.8688   HKOpticalFair.HKTDC.com

EMPLOYEE ENGAGEMENT
Taking inspiration from the well-known TED Talks, SAF Talks, a new employee engagement program introduced by Safilo USA at the end of last year, aims to ignite creativity, curiosity and personal growth. The first SAF Talks featured TV personality Jason Cameron, star of DIY TV Network’s programs Man Cave, Desperate Landscapes and Sledgehammer.
800.631.1188   Safilo.com

ART MEETS ACTION SPORTS
Celebrating the “intersection of action sports and art,” Dragon Alliance partnered with Jackson Hole, WY-based art collective Asymbol to feature artwork by four of its artists on five best-selling styles. Artwork by Bryan Iguchi, Jamie Lynn, Schoph and luna Tinta can be found either on the strap exteriors of snow goggles (styles X2s, NFX2, D1 OTG) or on interior temples of the Monarch sunglass and Owen ophthalmic frame.
888.DRAGON.8  DragonAlliance.com

Noteable.
Marcolin Group and Swarovski renewed a licensing agreement for Swarovski and Atelier Swarovski lines of ophthalmics and sunglasses through 2023.

OPTICON PARTNERS WITH VISION EXPO
OptiCon is joining Vision Expo, providing attendees with a dedicated education program with special events starting during the upcoming March 2018 show. Vision Expo will also host an OptiCon Hub on the show floor for opticians and contact lens fitters for networking, pop-up talks and access to resources and representatives from the American Board of Opticianry, the National Contact Lens Examiners and more. Attendees seeking certification will be able to take ABO and NCLE review courses and sit for exams at the show.
703.548.4560   TheVisionCouncil.org

A MARCOM FOR MODERN OPTICAL
The Association of Marketing and Communication Professionals awarded Modern Optical International a MarCom Gold Award for the company’s 2017 frame catalog, which features more than 900 styles. “In an age where many competitors have stopped printing a catalog, our customers plead with us to continue producing ours. This award validates the feedback,” said Ken Weissman, CEO and president. The digital version can be accessed at FlipBooksByAdventure.com/ModernOpticalCatalog/.
800.323.2409   ModernOptical.com

HIRES & PROMOTIONS
DeRigo REM appointed Gilda Mehraban as head of business development for North America. Mehraban joined the company six years ago as head of brand marketing. 800.423.3023 DeRigo.US
VSP Global hired Bill Vaughan to head up its retail line of business. Vaughan, president of VSP Retail, is responsible for developing the company’s strategic direction across all domestic and international retail initiatives. VSPGlobal.com
In re-adjusting leadership roles within the company, Spy Optics appointed three key employees to new positions: Charlie Ninega, vice president of Revenue – Wholesale; Curtis Ellis, brand director; and John Gilson, vice president of Revenue – Digital. 800.SPY.EYES   SpyOptic.com

Noteable.
Vuarnet, the 60-year-old French company, has been recognized as an Enterprise du Patrimoine Vivant a “Living Heritage Company.”
914.495.3701   Vuarnet.com

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