KEVIN DURANT EYEWEAR IS A SLAM DUNK FOR NIKE VISION
Nike Vision has teamed up with two-time NBA Finals MVP and back-to-back world champion Kevin Durant for the 2018 KD Eyewear Collection. The collection includes four ophthalmic styles and two signature sunglass models: the Nike KD Flicker and the Nike KD Trace. The Flicker features a unique design created from body-mapping Durant’s movement in a free-form, heat map pattern, while the Trace is designed to embody Durant’s agility and always-ready mentality.
ACUVUE OASYS MAKES ‘BEST INVENTIONS’ LIST
Time Magazine has named Acuvue OASYS with Transitions Light Intelligent Technology as one of its “Best Inventions of 2018,” in its annual round-up of groundbreaking technology. Developed through a partnership between Johnson & Johnson Vision Care and Transitions Optical, Inc., this innovation is an entirely new category of contact lenses: ones that provide wearers with vision correction while reducing exposure to bright light both indoors and outside, including filtering blue light and blocking UV rays. The two-week reusable contact lens continuously adapts from clear to dark and back to adjust to changing light conditions and is the only contact lens that provides 100% protection against UVB rays, according to Transitions.
EYECESSORIZE PARTNERS WITH INFLUENCERS
The Vision Council’s Eyecessorize campaign partnered with three well-known social media influencers—Christine Marie, Melissa Meyers and Ty Severe—for sponsored permanent Instagram posts, as well as multiple Instagram stories promoting readers for men and women. The influencers were chosen for their appreciation for overall eye health and the need for reading glasses. Collectively, the posts garnered 280,000 impressions and have received more than 140 comments.
BLACKFIN SAYS ‘SI’ TO GIVING
For a 15th year, Blackfin continues its philanthropic work with the Andrea Bocelli Foundation, this time through Voices of Haiti, a choir of 60 children between the ages of 9 and 15 who come from some of the poorest areas of Port-au-Prince, Haiti. Thanks to Blackfin, the children follow a structured course of study and discipline and will be featured on Bocelli’s latest album, Si.
I-DEALOPTICS FOUNDER PASSES AWAY
Morton Feldman, i-dealoptics founder and optical industry veteran, passed away on Nov. 29 at the age of 81. He began his optical career in the 1960s and by 1979 had created Classic Optical. Feldman, along with his son Michael Feldman, established i-deal optics in 1996, which built a reputation as a trusted vendor that delivers high-level products and service to customers.
HILCO VISION ACQUIRES EYE CARE AND CURE
Hilco Vision has acquired the Tucson, AZ-based ophthalmic supplies company, Eye Care and Cure (ECC). The companies will operate independently, although ECC will start to carry key items from Hilco Vision’s portfolio of professional optical tools and lens cleaners. Together, the company offers a national distribution network for eyecare professionals with more than 30,000 products in stock.
TIMBERLAND EYEWEAR NOW WITH RECYCLED CASES
Timberland Eyewear is now available with a foldable case made from 70% recycled material, an alternative to typical cases made from less sustainable materials such as plastic and synthetic leather. Following the brand’s commitment to making products responsibly, the new cases join the brand’s assortment of products that have earned the Earthkeepers mark. The charcoal-colored cases, which are made from a combination of cardboard and paper, collapse into a flat footprint, further enhancing their portability and making them travel-friendly when in storage.
OWA NAMES AWARD HONOREES
The Optical Women’s Association (OWA) has announced its 2019 OWA Award Honorees. Holly Rush, CEO of Costa, will receive the Pleiades award, which is given to an individual who has shown exceptional support in advancing the leadership role of women in the optical industry. Laura Lewis, vice president of human resources at MyEyeDr, will receive the Pyxis award for her active participation and promotion of the OWA. Jessica Goebert, public relations and marketing manager at De Rigo REM, is this year’s recipient of the Emerging Leader award. The women will be honored March 21 at the OWA’s champagne breakfast at the Edison Ballroom in New York City during Vision Expo East. This event will also feature keynote speaker Kathleen (Katie) Taylor, former president and CEO of Four Seasons Hotels and Resorts. The breakfast is sponsored by Luxottica and the OWA.
HIRES + PROMOTIONS
Safilo has appointed Andrea Bulgarelli as digital transformation director. In this role he will lead Safilo’s e-commerce program as part of the direct-to-consumer corporate strategy, and he will report to Angelo Trocchia, group CEO.
John Lakey has joined Hilco Vision as head of the ophthalmic supplies division. He was previously COO of Eye Care and Cure.
Michael Marcroft has joined Vision Source as vice president of marketing. He replaces Randy Sones, who is retiring after 27 years with the company. Marcroft will be responsible for the organization’s overall marketing strategies, initiatives and communications.
Ocuco has appointed Ian Lane, OD, FAAO to US product director and chief medical officer, focusing on Ocuco’s flagship product, Acuitas.