LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
OUR CHILDREN’S VISION REACHES MILESTONE
In April 2016, Our Children’s Vision was launched with the goal of reaching 50 million children with vision services by 2020. After two years, the halfway milestone has been reached and surpassed ahead of schedule with 27 million children having been tested and more than 1.7 million pairs of glasses dispensed. Founded by the Brien Holden Vision Institute and Essilor’s Vision for Life fund, Our Children’s Vision counts Revo, Optometry Giving Sight and CooperVision among its global donors. (See page 12 for more on how these and other optical industry organizations are giving back.)
MARCHON ADDS ‘SPICE’ TO ITS EYEWEAR CABINET
Marchon Eyewear, Inc. and Victoria Beckham Ltd., have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear. New collections developed under the licensing agreement will begin to roll out globally in fall 2019. The styles will be developed in Italy and will continue to embody Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear aesthetic and its sophisticated femininity. The new line will be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online at VictoriaBeckham.com.
SIGHTBOX DEBUTS NEW WEBSITE
Sightbox, the concierge contact lens membership service that offers a yearly exam, a contact lens fitting and an annual supply of contact lenses for a set monthly payment throughout the year, has launched a new website with shareable resources aimed at optometrists and eyecare professionals. New features include unbranded educational content that ECPs can share with patients, a blog covering topical interests, informational videos and FAQs. All the site resources are reviewed and vetted by optometrists.
COCO SONG CAMPAIGN HITS ALL THE RIGHT NOTES
Coco Song’s new campaign is a call to femininity in all its forms. The imagery focuses on bold colors and includes references to the natural world, such as freeze frames of flying birds. The color combinations are an expression of the brand’s philosophy to cater to the woman who wants to feel unique but with a determination and refinement.
VSP MOBILE CLINIC GETS A NAME
In August, VSP network doctors, their staff members, and students of optometry around the U.S. submitted name ideas for VSP Global’s new Eyes of Hope mobile clinic. VSP Global employees voted on the top five choices in September before the general public was invited to vote. The winning name was “Odyssee,” which will join the other Eyes of Hope mobile clinics SeeZar, SeeLia, and Eyenstein in partnering with doctors of optometry to bring access to eyecare and glasses where they’re needed most throughout the U.S. Odyssee will travel across the country to help make good on VSP’s commitment to reach another #MillionMore people in need of eyecare and eyewear by 2020. Odyssee was introduced at VSP Global headquarters in Rancho Cordova, CA, in mid-November. (For more on Eyes of Hope, see page 17)
15 YEARS OF ‘RESTORINGVISION’
RestoringVision, an optical non-profit organization dedicated to providing new reading glasses to people in need worldwide, celebrated its 15th anniversary in October. Through its network of partners, corporate sponsors and individual donors, RestoringVison has helped more than 12 million people in 135 countries. RestoringVision was founded in 2003 by Mark Sachs, a marketing director in the optical industry who was inspired to start the company after seeing first hand the need for glasses in Mexico. A video about the organization can be viewed at YouTube.com/watch?v=dn0UYS9TsQ4. [For more on RestoringVision, see page 18]
PECAA SUMMIT FOCUSES ON INDUSTRY CHANGES
The Professional Eye Care Associates of America (PECAA) hosted its inaugural strategic partners summit in Austin, TX, in October. Focused on inevitable changes impacting the eyecare industry and how to best serve their customers, the meeting brought together heads of the industry’s leading companies, including Alessandro Baronti, president of De Rigo REM; Dave Delle Donne, senior vice president of commercial markets at VSP Optics; Grady Lenski, chief marketing officer of Hoya Vision Care and Michael Fitch, director of N.A. strategic partners at Luxottica.
HIRES + PROMOTIONS
Modern Optical has promoted Chris Millet to managing director of global sales and named John Justice as vice president of business development. Justice will be responsible for growth in domestic and international markets, while Millet will oversee Modern’s sales force and enhance key account management.
Essilor of America has appointed Kovin Naidoo to senior vice president of inclusive business, philanthropy and social impact. In this newly created position, he will lead the group’s efforts to reach the 2.5 billion people with uncorrected poor vision.
Jane Balek has been hired as executive director of Think Abut Your Eyes. She brings more than 20 years of experience working with non-profits and associations, most recently with the School Nutrition Foundation, where she served as executive director.
Prevent Blindness, the nation’s oldest volunteer eye health and safety organization, has elected Paul Delatore, global head, market access at Alcon; Jim McGrann, chairman and CEO of Healthy Eyes Advantage; and Rajeev S. Ramchandran, MD, associate professor of ophthalmology at University of Rochester Medical School’s Department of Ophthalmology, to the Prevent Blindness Board of Directors. Additionally, Charles Garcia, director of Treasury Management Associated Bank takes over as board treasurer, and Mark Ginsberg, chief marketing officer at VSP Global, will head the marketing and development committee.
Jonathan Mish has joined ABB Optical Group as chief information officer. Mish will be responsible for overseeing the company’s information technology department and leveraging technology to improve business operations and deliver effective technology services and solutions.