LAUNCHES, PROMOTIONS, MERCHANDISING, EVENTS AND OTHER THINGS TO KEEP YOU IN THE KNOW
Transitions Optical has a new ambassador for its “Light Under Control” brand campaign: CFDA fashion designer Christian Siriano, who hosted the launch of Transitions Signature lenses style colors and Transitions XTRActive style mirrors last month at “The Curated NYC,” the rooftop of his NYC boutique. “I love that Transitions lenses give wearers an opportunity to have it all,” Siriano said. “You get freedom of expression and comfortable vision day and night in a single, stylish lens.”
SAFILO’S EXPANDED FOCUS
Safilo recently opened a newly designed showroom in Tokyo, which comes on the heels of other international showroom locations, including Stockholm, Zurich, Hong Kong and Dubai, to name a few. The modern, Italian-designed space showcases the company’s brands to local customers and partners and “demonstrates the company’s commitment to the Japan market and its focus on developing its long-standing customer partnerships in the Asia Pacific region.”
RED DOT NO. 9
For the ninth time, Silhouette received a Red Dot design award for its Titan Minimal Art eyewear, this year for the TMA The Icon. Accent Rings. Characterized by sleek SPX rings as frames, models feature a unique frame that is neither rimless nor full-rimmed and comes in combinations such as brass and petrol with rosé gold or amethyst. Winners of the international design award were announced July 9 at the Red Dot Design Museum in Essen, Germany.
ALL EYES ON HONG KONG
The HKTDC Hong Kong Optical Fair 2018 will include international pavilions representing the Chinese mainland, France, Italy, Japan, Korea, Taiwan, the Hong Kong Optical Manufacturers Association, Visionaries of Style and Contact Lens & Accessories, joining the fair’s more than 800 featured companies. The annual event will showcase frames, lenses, equipment and related accessories, attracting more than 16,000 attendees from more than 100 countries to the Hong Kong Convention and Exhibition Centre, Nov. 7-9, 2018. Register now for free and discover new exclusive offers for overseas buyers.
HKOpticalFair.HKTDC.com 212.838.8688 New.York.Office@HKTDC.org
A “PROGRESSIVE” PLAN
VSP Vision Care now offers full coverage for standard progressive lenses in its most popular plans, available to all new commercial employer and individual market members. As of July 1, VSP also upgraded about 40% of its current commercial employer and individual members to have standard progressive lens coverage. Additional members will be upgraded upon renewal in coming months.
Essilor is again offering ECPs its Ultimate Lens Package, which now includes the new Transitions Signature lenses style colors and Transitions XTRActive style mirrors in addition to Varilux X Series progressives and Eyezen single vision lenses. With the Ultimate Lens Package, patients can receive a second pair of qualifying lenses of equal or lesser value at no cost with a frame purchase. The Ultimate Lens Package is available from July 16 through Dec. 31, 2018.
800.542.5668 EssilorUSA.com EssilorUltimateLens.com
Since 2007, Tuscany Eyewear of Davie, FL, has had exclusive distribution rights for Porsche Design Eyewear in the U.S. and Canada. Tuscany Eyewear issued the following statement following its termination of the relationship: “Tuscany Eyewear has diligently and conscientiously supported the Porsche Design brand in these markets for more than ten years. Tuscany Eyewear has provided not only product distribution but service and repair facilities for its own customers as well as those of the Porsche Design stores. However, due to significant breaches of contract by Tuscany Eyewear’s former business cooperation partner and licensor, Rodenstock GmbH, Tuscany Eyewear has decided to terminate the cooperation with Rodenstock GmbH with immediate effect. Rodenstock USA LLC will therefore assume the responsibilities for distribution and service for all regions through their facility in Wyoming.”
Tuscany Eyewear president and CEO Wayne Goldman said, “I regret having to withdraw our support of the Porsche Design brand. I have enjoyed a good relationship with Rodenstock and Porsche Design over the past 10 years. However, we have had issues of intransigency that cannot be resolved.”
Tuscany Eyewear will continue to distribute it own brands in all regions as it has done for the last 22 years.
HIRES + PROMOTIONS
OneSight appointed Katherine “K-T” Overbey president and executive director effective July 9, replacing Mony Iyer.
Essilor of America announced Rick Gadd will take over as president from Eric Leonard, effective Sept. 1. The company also appointed Millicent “Millie” Knight, OD, FAAO, FAARM, last month as senior vice president, Customer Development Group, in which she will be responsible for the company’s professional relations, communications and training efforts for sales and ECPs.
Europa Eyewear named Nicolas “Nico” Roseillier creative director, effective July 23.
Kenmark Eyewear added roles within its sales department, appointing Tina Crawford as vice president of sales development, Steve Mount as Western sales director and Mark Lake as Eastern sales director.
LICENSES + AGREEMENTS
Marchon Eyewear and G-III Apparel Group, Ltd. entered into a long-term exclusive global licensing agreement for DKNY and Donna Karan New York eyewear. Marchon previously held the eyewear licenses for the two brands from 1999 to 2004.
De Rigo Vision signed a new license agreement with British luxury brand Mulberry to develop, manufacture and co-distribute a line of ophthalmics and sunglasses, expected to launch spring/summer 2019.
Altair Eyewear signed a global licensing agreement with lifestyle brand Draper James to design, manufacture and distribute its first ophthalmic collection, set to debut at Vision Expo East next year.
Vista Outdoor, Inc. entered into a definitive agreement to sell the legal entities operating its Bollé, Cébé and Serengeti brands.