By now you may have heard that Twitter has some nifty new photo features. Think it doesn’t apply to your practice? Think again. You can now tag people or brands in your photos and upload more than one photo at once. Here’s what you need to know to implement these new features into your Twitter tactics and strategy for a higher visual impact.

Let’s start with tagging. Twitter now allows you to tag up to 10 people (which doesn’t use up the Twitter character limit when you mention/tag people in the photos-what a relief!). Those who are mentioned or tagged will be notified as it occurs. But, if those people or brands have updated their privacy settings to block this feature from their Twitter account, then you won’t be able to tag them.

You can now also upload up to four images in a single tweet. Time to get even more creative and start creating collages! This is a great photo update as you won’t need to use third-party apps anymore to do this. It’s all about convenience.

These aren’t features that need to be used together at once. Photo tagging and collages can be utilized in unison or on their own. What does this mean for you? Well, you know what they say: less is more. Now you can tell a better, more visual story with fewer tweets. And you can tag influencers associated with what you’re posting, such as eyewear manufacturers or brands. You never know-they just might retweet you, giving you more exposure and hopefully helping you gain even more followers.

The collage feature is especially awesome because you can tweet out various perspectives at once. Show different views of a frame or four different people trying on sunglasses. A patient could showcase various eyeglasses to see which suits her face shape or hair and skin tone better. If you’re having an in-store event, such as a trunk show at your optical shop, you can tweet several shots giving a behind-the-scenes sneak peek at the party preparation in addition to live shots when your guests arrive.

The bottom line is these Twitter photo feature changes matter and it’s important to know how to make them work for your eyecare office. Take advantage and try them out for yourself!

Ana Montoya is Social Media Director at First Vision Media Group.

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