DESTINATION JR. FROM L’AMY AMERICA COVERS THE SPORTY (CHAMPION), FUNKY (NIKI NICOLE MILLER) AND THE PREPPY (SPERRY KIDS) CROWD.
Champion 180° PowerFlex for Tweens offers a sport-themed assortment of metals and ace-tates, each model featuring the 180° PowerFlex spring hinge sys-tem for extreme flexibility and comfort. With sport striping, two-tone colorations and traditional tortoises highlighted by bold pops of color, the collection delivers performance in a wearable, sport- fashion package. Niki Nicole Miller is introducing 12 new SKUs in acetate and metals. These super cool, good-looking frames offer the teen girl up-to-date styling and materials guaran-teed to make her feel unique. Moreover, the brand helps to bring out the self-confident, playful atti-tude and trendsetter in every young girl. Offering a stylish assortment for both boys and girls, the Sperry Kids Collection is detailed with patterns and bright, fun colors. Introducing 12 new SKUs, these frames feature a 180° spring hinge providing addi-tional flexibility and comfort.
Champion is a $2.5 billion global brand with nearly 100 years of athletic wear innovation.Nicole Miller is a fashion designer with a modern, ageless aesthetic. Her signature is feminine, sexy and refined. An American icon since 1935, Sperry produced the world’s first boat shoe and today produces contemporary styles that remain true to its heritage and embody the soul and the salt of the sea.
The P-O-P campaign for the three Destination Jr. brands includes a 12-piece display, frame board clips, counter cards and wall decals. Also, for every Destination Jr. participating member who has purchased 12 pieces, L’Amy America will donate 5% of the wholesale price for every tween frame reordered to the Dana-Farber Cancer institute to help fight childhood cancers. L’Amy’s teen and tween collec-tions are backed by Total Kid Coverage, the strongest kids war-ranty in the industry. If it breaks, gets lost or outgrown, your cus-tomer is completely covered with L’AMY America’s no-fault kid warranty for a period of up to three years after purchase.