TRY-ON TECHNOLOGY: THE NEW STANDARD IN EYECARE

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Patients can educate themselves on medical conditions and on how to insert and remove contact lenses with the Optikam system.

Electronic dispensing aids provide virtual try-ons, demonstrations of lens options, fitting measurements, and more to enhance patient experience.

Chances are your patients have seen the LensCrafters television commercials about their locations implementing AccufitSM Digital Measurement Systems to better help patients choose eyewear and receive lenses specifically created for them with precise measurements. With consumers across the country now knowing there’s technology available that allows them to easily select a frame as well as get a better lens fit, how do you think it’ll look if they walk into your office and see the dated mirror and marker?

Once considered a unique experience, electronic dispensing systems like Accufit are fast becoming “must-have” dispensing tools because they are what patients expect to see in every office.

To help you be up-to-date, here are some companies offering electronic eyewear selection and information systems for your eyecare business. All of these systems provide the virtual patient try-on feature along with additional benefits important in optimizing the patient’s vision experience.

ABS
The newest measurement system from ABS, Inc. is the e-Column™, which features two cameras inside that work in 3D, a 15-in. high-resolution touch screen, and a surface mirror. Integrating both near and far vision, it requires less than 20 seconds to take a comprehensive set of measurements. e-Column gives eyecare professionals (ECPs) all the centration data required for proper fitting of the lenses (papillary gap; papillary height; frame inclination and outline; pantoscopic tilt; near vision interval; segments; A, B, and D values; and eye/lens distance required by manufacturers). ECPs can touch the screen once and it takes all the pictures for them. They don’t need to take a side picture with this unit to take the back vertex distance. ECPs can simply work on one image for regular progressive and bifocal measurements and work on two images if they need the wrap and the back vertex.

MAUI JIM GOES VIRTUAL The company recently launched VirtualTryOnTM, VirtualFitLiveTM, and VirtualFitPhotoTM for patients to explore different eyewear options so they can make an informed decision when they visit their eyecare professional. For more information, see E-Tech New Product Gallery.

It includes anti-reflective (AR) simulation, comparisons of different lenses, and lens treatment options like gradient tints. Contact lens patients can view themselves in colored contact lenses without having to physically try them on. Educational 3D animations and videos are also included in the system.

For companies looking for a more economical solution, try ABS’s new Smart Pad for the iPad. It performs near vision measurements and all required centration values and uses simulation software to provide lens options such as Transitions® and progressive lenses.
Other measurement devices from ABS are Smart Centration Diamond, the space-saving Smart Mirror, and the Smart Kiosk—the freestanding version of Smart Mirror.

Essilor’s Visioffice system captures the patient’s real eyes’ rotation center, a three- dimensional measurement of the eyes exact optical rotation center.

PFO GLOBAL
Introduced at International Vision Expo East in March, PFO Global’s HD Dispensing Technology is for eye and face measurement, frame and contact lens try-on, order management, benefit verification, and marketing support. The Measurement – Consulting – Management system is being released as a desktop device that is easily adapted to individual practice needs. This new generation of the SmartEyePix® system also provides in-office patient education and communication.

Three modules are available. Module A features the Frame Try On/Lifestyle Feature and offers lens and contact lens consulting. In Module B, the unique facial recognition system of the SmartEyePix takes all necessary measurements, including monocular near and distance PD; vertex distance; pantoscopic tilt; wrap angles; and frame measurements A, B, ED, and DBL from a single image. Module C includes services for ordering frames, lenses, contact lenses, and disposables such as eyedrops and solutions together with a complete order management system. This module communicates with the practice management systems for accounting and patient service features.

CARL ZEISS VISION
Available as a floor standing or tabletop model, Carl Zeiss Vision Inc.’s i.Terminal allows dispensers to add tints, photochromics, and AR to the images of patients wearing their chosen frame so they can see how lens enhancements look and function.

For accurate distance PD measurements, a patented laser speckle target system allows patients’ eyes to relax. Computerized measurement system processes images automatically, measuring monocular interpupillary distances, fitting heights, pantoscopic angle, vertex distance, and frame wrap to an accuracy of 0.1mm. It also allows advanced progressive lens customization using free-form technology.

ESSILOR
With Essilor of America, Inc.’s Visioffice® System, ECPs can measure all fitting parameters and positions of wear required for any Essilor lens available. The Visioffice system also measures a revolutionary new parameter—it captures the patient’s natural eye rotation center (ERC), a three-dimensional measurement of the eyes’ exact optical rotation center. The ERC measurement, combined with the patient’s natural head posture and position of wear measurements, allows for the creation of individualized Essilor lenses. These include Varilux Physio Enhanced eyecode™, Varilux Ipseo IV eyecode™, and Essilor Eyecode™ Single Vision. In addition, interactive patient demos, product sales support, and lifestyle questionnaires are also part of the Visioffice experience.


OPTIKAM
The Optikam system from Optikam Tech, Inc. helps patients to select the right lens options and allows ECPs to easily obtain measurements electr

Carl Zeiss Vision’s i.Terminal features a patented laser speckle target system that allows patients’ eyes to relax for accurate distance PD measurement.

onically. Optikam uses the patented EY-Stick to take all the measurements needed for free-form lenses in less than one minute. From one picture, ECPs can obtain pupillary distance, seg heights, pantiscopic tilt (panto), vertex (RVD), wrap, and near pupillary distance. Optikam is also now a multi-PC dispensing system—if networked, it allows all PCs at the practice to both view/modify any measurement and frame selection image as well as display lens options. An iPad app is also available as an option.

With Optikam’s patient education module, patients can sit in front of the system and educate themselves on medical conditions and on how to insert and remove contact lenses.

Optikam’s small footprint can easily replace a mirror on a dispensing table. It can even be either wall mounted or mounted to a swing arm that is clipped to the edge of a table. For even more versatility, the system can also be placed on a stand.

No matter which try-on system you choose, you’ll not only enhance patient experiences, but you’ll also be able to save staff’s time by easily demonstrating products; increase sales of premium lens products by visually showcasing various options; and provide more precise measurements than traditional, manual methods.


Marian Zboraj is Managing Editor of VCPN.


WHERE TO FIND IT:

ABS, Inc.
888-989-4227 • smart-mirror.com

Carl Zeiss Vision Inc.
800-358-8258 • zeiss.com/lenses

Essilor of America, Inc.
800-542-5668 • essilorusa.com

PFO Global
866-996-7849 • pfoglobal.com

Optikam Tech, Inc.
888-356-3311 • optikam.com

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