Transitions Style March 2019 Tips



Bring lenses into the style conversation – Ten Tips for Recommending Transitions® lenses

Need some tips for recommending Transitions® lenses as a fashion-forward lens option? We’ve got you covered with these ten quick tips.

  1. Present the lens options. To determine which Transitions lens is right for your patients, ask questions about lifestyle and personal style: Do you spend a lot of time out and about? Do you want a timeless look, or something bold?
  2. Choose your color. Sixty-three percent of eyeglass wearers expect their glasses to give them a unique look1. Help them stand out by recommending a look that’s bold and vibrant such as Transitions Signature lenses style colors or Transitions XTRActive style mirrors.
  3. Pair with your favorite frame. Consider frame styles and textures to make a statement or stay on-trend. Did you know that Transitions lenses fit to nearly every frame?
  4. Mix and match. Help your patients elevate their eyewear by consulting the Transitions Style Collection Guide. From a monochromatic look to contrasting combination, help patients create the best lens and frame pairings.
  5. See it in action. Fifty-six percent of Millennial eyeglass wearers are interested in trying Transitions lenses2. Allow patients to experience the photochromic technology first-hand by demonstrating Transitions lenses in both their activated and un-activated states.
  6. Recommend to kids. Nine out of ten kids prefer Transitions lenses to regular, clear lenses3. Available in multiple colors, the style colors and style mirrors offer kids a myriad of options to express their personal style.
  7. Bring up fadeback. Thanks to Chromea7™ technology, Transitions Signature lenses are more responsive than ever before and have the fastest fadeback speed of all the Transitions lenses available.
  8. Be a role model. Live out the style message in your practice by fitting staff with a pair of Transitions lenses and wearing Transitions lenses in the exam room.
  9. Create two looks. Transitions lenses automatically adapt to changing light conditions, intelligently adapting from clear to dark when you go outdoors and back to clear when you return inside.
  10. Combine fashion and function. Transitions lenses are an everyday eyecare solution, blocking 100% of UV rays and helping to protect against harmful blue light indoors and outdoors.

Read more monthly tips from Transitions:
Transitions XTRActive February 2019 Tips

Source: Transitions Global Consumer Segmentation Study (Synovate; 2011)

Online survey conducted by the Center for Generational Kinetics on behalf of Transitions Optical in January 2018 among 1,263 nationally representative U.S. adults, ages 22-65,categorized as heavy eyeglass wearers, non-heavy eyeglass wearers and eyeglass non-wearers. For the purposes of this survey, Millennials are defined as those born between 1977-1995, Gex X as 1965-1976, and Boomers as 1946-1964.

Ophthalmic and Physiological Optics, May 2008. Romeu ML 2003

Transitions, Transitions Signature and Transitions XTRActive are registered trademarks and Chromea7 is a trademark of Transitions Optical, Inc. used under license by Transitions Optical Limited. ©2019 Transitions Optical Ltd. Photochromic performance is influenced by temperature, UV exposure and lens material.


Leave A Reply