TORY BURCH IS AFFORDABLE FASHION

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As a popular fashion designer, Tory Burch is known for her clothing designs, shoes, jewelry, and handbags. In 2004, after working in the fashion industry for years, she saw a void in the market for sophisticated and stylish products at an accessible price point so she started the Tory Burch company. Her approach has been labeled preppy-bohemian, referring to a fun hippie-type fashion with a touch of elegance. Burch’s design sensibility has come to eyewear through Luxottica Group with the Tory Burch eyewear collection.

A TRIAD
The 27-ophthalmic and 30-sunglass Tory Burch collection is divided into three categories—modern, eclectic, and sophisticated classic. Modern incorporates clean contemporary styling and angular designs with fine detailing. Eclectic features oversized vintage fashion that highlights the 1960s and 1970s and also makes use of graphic prints. Sophisticated classic boasts round silhouette, retro-inspired frames with a focus on using iconic logos and elegant shapes. Four Tory Burch logos—the T, the double T, the 4T logo, and the Classic logo—are used throughout the line.

GETTING SPECIFIC
Style No. TY6007 is a modern take on the classic aviator look. The enamel frame and engraving details at the temples and bridge add a touch of sporty chic to this oversized look. These funky sunglasses come in navy, oxblood, and red tortoise with gold wire temples. The navy frame is available with gradient gray lenses while the oxblood and red tor-toise models are offered with retro brown gradient tinted lenses.

Thinking vintage? Then you can’t go wrong with square Style No. TY7012. These sunglasses sport an all-plastic construction with the double T logo inlay at the temple. The dark tortoise and navy models

Style No. TY6007

have a gold tone logo while the black frame boasts a classy gun metal logo. Sun-glass Style No. TY7008 is reminiscent of 1960s’ and 1970s’ styling with cool oversized lenses and leather temples; the T logo is visible at the leather hinge. You can order them in black with solid gray lenses and a tortoise color with light brown fade tint lenses.

If you’re looking for a classy ophthalmic frame, Style No. TY2001 boasts a sophisticated, fresh design. This acetate model is lightweight and comes in a trendy black color as well as in a tea, tort/crystal, and turquoise crystal. The sparkly T logo is prominent on the temple. Another chic design is Style No. TY1001. This metal frame has modern styling with a shallower lens height and comes in a choice of matte gold, matte hematite, plum gradient, and brown gradient. The trademark double T adds just the right amount of flair on the temple. It may be difficult to pass up the classic geek chic of Style No. TY2003—these horn-rimmed frames come in a dark tortoise (of course!) along with olive fade,

Style No. TY1001 (top); Style No. TY2001 (bottom)

brown fade, and olive marble. The double T logo near the hinge brings the frame from nerdy to stylish in a flash.

The Tory Burch eyewear collection is sure to attract your female patients of any age with its affordable yet fun choices.

Kim Pickett is a certified ophthalmic medical technologist and ophthalmic writer in Minneapolis, MN.


WHERE TO FIND IT
Luxottica Group
800-422-2020 • luxottica.com

Style No. TY7012 Style No. TY7008

 

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