Looking at Todd Rogers Eyewear makes you remember why you fell in love with this industry. Rogers’ honest enthusiasm and passion for all things optical come through immediately in the whimsical names, colors, and shapes of the frames he makes.
Todd Rogers Eyewear is a mixture of optical precision and creative beauty. Owner of an optical shop (Andover Eye, in Andover, MA) since 1999, Rogers, a licensed optician, brings his dispensing experience and optical knowledge to his vision of what he thinks is lacking in frames.

When he decided to start his own eyewear line in 2004, Rogers felt that many of the primary quality features and details were missing in a moderate-price frame. He continues to painstakingly consider all the specifics that go into making a frame and what makes it attractive before he creates it—from how the optics and the prescription fit into the frame front to how the hinges close (and feel) to how the color appears on the face. And quality is key as evidenced by the use of OBE hinges and Mazzucchelli and Daicel acetate. All styles have the same price point.

The Cardigan is a wonderful classic men’s frame with a soft square shape, but the color choices are what sets it apart. For example, tokyo tortoise projects a stained glass effect instead of the standard tortoise and the oyster color looks like it was produced from an oyster shell.

The Jenny is a soft feminine almond shape available in a bieber blue that has a softly lined tortoise front with a bright vivid blue back. The twilight color is another unique hue with a soft purple front lined with a soft pink back. It looks like a sunset.

The Patricia uses a cut acetate front with a modified bow-tie shape. The brown rainbow color really shows off the faceting on the front of the frame. With a solid brown line and facet looks, a soft demi-amber line effect flares off toward the temples.

The Prana is a wonderful unisex look that produces the best of the Geek look with all its wonderful modern colors. For example, the amber brindle hue shows off a stained glass effect again, but this time, the colors are blended together for a wilder look.

Lulu mixes acetate and metal. It has a soft rectangle front that is slightly thicker at the temporal edge. What is really unique about the style is the very thin metal temple and its ginger ale color looks just like the drink.

For sunglass lovers, Deacon’s Wife is a multilayered acetate with wider temples; its classic slightly oversized eye provides good coverage outdoors. Some of the colors offered are a variegated tortoise with a burgundy back and an almost translucent demi-amber.

Available merchandising material include wooden P-O-P blocks, risers, and cubes that feature the Todd Rogers logo placed on them with a custom branding iron. In addition, the company launched a vintage-inspired t-shirt line in 2010 to garner more attention for the brand.

“Designed to Be Worn,” the company tagline, is a reflection of Rogers’ role as a hands-on designer, shop owner, and optician. Bringing us back to our basic roots in optics, you can see his love of opticianry in every frame he creates.

Kat Leek-Tedeschi is the owner of Kat’s Eyes Optical in Phoenix, AZ.


Todd Rogers • 800-601-0620 •

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