THROUGH THE LOOKING GLASS

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Wearable electronics like Google Glass are all the buzz these days but who thinks of this “device” as a fashion statement? Diane von Furstenberg does. She collaborated with Marchon Eyewear to introduce DVF Made for Glass which was recently introduced at her studio in the Meatpacking District in New York City, together with her 2015 resort collection.

Ophthalmics and suns were on display for event attendees to not only look at but try on and wear while in the studio. “We’re thrilled to collaborate with DVF once more to further transform eyeglasses-the oldest wearable technology in human history-into something modern and fashionable,” says Isabelle Olsson, Lead Designer for Glass. Claudio Gottardi, President and CEO of Marchon, concurs: “DVF Made for Glass is poised to take wearable technology to the next level in high fashion.”

Luxottica has also jumped on the Glass bandwagon and has announced that it will be partnering with Glass to design and develop a line of high-fashion, high-tech eyewear in its Ray-Ban and Oakley brands. And Rochester Optical, an optical lab, has launched sun lenses in 14 colors and mirror finishes for Google Glass wearers.

The possibilities are endless for Google Glass in the fashion eyewear market. Merging technology and fashion has never made better sense.

Beth Schlau
Vice President, Editorial

email me at beth@visioncareproducts.com

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