Gwen Stefani’s street-meets-Hollywood eyewear from Tura, Inc. drops this month

What happens when you combine a Grammy-award winning musician/fashion entrepreneur, with one of the industry’s most respected yet edgy optical design teams? You get L.A.M.B. by Gwen Stefani eyewear from Tura, Inc.

The brand is emblematic of Gwen’s unique, personal style as well as her approach to music; she blends different genres to create a fresh and original sound. For her eyewear collection, she parlays her distinctive rock-and-roll spirit-which complements her established L.A.M.B. handbags, clothing and shoes-into urban shapes and bold colors. The L.A.M.B. collection of 12 ophthalmics and 12 suns shows off the Gwen’s love of black and white-stripes, checkers, and geometric prints dominate. Rich pearl and metallic acetates create a luxurious undertone. Signature elements include custom metal tips, slotted screw heads, and pyramid studs. The colorful, more playful gx by Gwen Stefani will be distributed via department stores only.

Eyewear is near and dear to Gwen’s heart-she is more often than not photographed wearing a bold pair of sunglasses. “Gwen is a true fashion icon, an innovative designer and a leading tastemaker,” said Jennifer Coppel, Vice President of Brand Management for Tura, Inc. “This is truly a special opportunity to blend Gwen’s unique style with Tura’s well-known commitment to quality, service and innovation.”

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