Labs and lens manufacturers help ECPs promote free-form lenses to their patients in a variety of ways; this photo essay illustrates some of the unique ways they do it.
|Professor Murray is an online electronic personality created to present HOYA’s free-form design and technology to prospective patients.
|Through amusing videos, Shamir’s animated character, Mr. Progresso helps explain the complicated world of Freeform® progressive designs to both ECPs and patients alike.
|Seiko’s motorized Spinner Display is among the promotional techniques US Optical uses to demonstrate the enhanced vision that results from free-form technology.
|Rotating images in Rite-Style’s customized
digital photo frame use high-tech media to promote high-definition digital lenses.
|A pyramid shape categorizes Pro Fit Optix’ progressive lens portfolio.
|With the Visioffice® universal measuring system from Essilor, Pech Optical helps ECPs obtain every possible parameter needed for today’s individualized lenses.
|Expert Optics, Inc. promotes its lenses through education and by building relationships.
|Luzerne Optical maintains its own in-house graphic design capabilities to design and produce customized marketing materials at no charge for ECPs.|
WHERE TO FIND IT
Essilor of America, Inc.
800-542-5668 • essilorusa.com
Expert Optics Inc.
800-892-0097 • expertoptics.net
HOYA VISION CARE, North America
877-528-1939 • hoyavision.com
Luzerne Optical Laboratories, Ltd.
800-233-9637 • luzerneoptical.com
Pech Optical Corp.
800-831-2352 • pechoptical.com
Pro Fit Optix
866-996-7849 • profitoptix.com
Rite-Style Optical Co.
800-373-3200 • ritestyle.com
Seiko Optical Products of America, Inc.
800-235-5367 • seikoeyewear.com
Shamir Insight, Inc.
877-514-8330 • shamirlens.com
800-445-2773 • usoptical.com