THE PATIENT PITCH

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Labs and lens manufacturers help ECPs promote free-form lenses to their patients in a variety of ways; this photo essay illustrates some of the unique ways they do it.

Professor Murray is an online electronic personality created to present HOYA’s free-form design and technology to prospective patients.

 

Through amusing videos, Shamir’s animated character, Mr. Progresso helps explain the complicated world of Freeform® progressive designs to both ECPs and patients alike.

 

Seiko’s motorized Spinner Display is among the promotional techniques US Optical uses to demonstrate the enhanced vision that results from free-form technology.

 

Rotating images in Rite-Style’s customized
digital photo frame use high-tech media to promote high-definition digital lenses.

 

A pyramid shape categorizes Pro Fit Optix’ progressive lens portfolio.

 

With the Visioffice® universal measuring system from Essilor, Pech Optical helps ECPs obtain every possible parameter needed for today’s individualized lenses.

 

Expert Optics, Inc. promotes its lenses through education and by building relationships.

 

Luzerne Optical maintains its own in-house graphic design capabilities to design and produce customized marketing materials at no charge for ECPs.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

WHERE TO FIND IT
Essilor of America, Inc.
800-542-5668 • essilorusa.com

Expert Optics Inc.
800-892-0097 • expertoptics.net

HOYA VISION CARE, North America
877-528-1939 • hoyavision.com

Luzerne Optical Laboratories, Ltd.
800-233-9637 • luzerneoptical.com

Pech Optical Corp.
800-831-2352 • pechoptical.com

Pro Fit Optix
866-996-7849 • profitoptix.com

Rite-Style Optical Co.
800-373-3200 • ritestyle.com

Seiko Optical Products of America, Inc.
800-235-5367 • seikoeyewear.com

Shamir Insight, Inc.
877-514-8330 • shamirlens.com

US Optical
800-445-2773 • usoptical.com

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