Snow-capped mountains made the setting for the 2015 Essilor National Sales Meeting in Banff, Canada, seem like a fairy tale. In this idyllic world, you don’t see the brown, black, and gray hues on the snow that is apparent after a few hours of a snowfall in cities in the northeastern U.S.

The meeting brought together hundreds of Essilor of America, Inc. sales and independent lab reps from across the country under the theme “Empower and Grow.” The Independent Distributor Division offered discussions and information sessions about new products, including new lenses in the Varilux line, an expansion of Transitions XTRActive and Signature™ VII lenses, and a new ad campaign that will put Essilor in the minds of consumers for 50 weeks out of the year. “We anticipate that the introduction of a new range of Varilux lenses, complemented by sustained consumer advertising, will continue to drive increased patient interest,” said Lauri Crawford, senior vice president of marketing. At a panel discussion, members of the trade press spoke about what’s trending for ECPs.

It wasn’t all work, though. Participants had the chance to explore the outdoors through ice walks in the canyon, dog sledding, sleigh rides, and myriad other winter activities that made the meeting a show-stopping event.

Beth Schlau
Vice President, Editorial

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