|BEYOND GLASSES TOMS DODOMA 201|
|ADJUSTABLE EYEWEAR Adlens John Lennon collection|
|BUY ONE GIVE ONE 141 Eyewear Davis|
|PREVENTING BLINDNESS MODO Block Titanium 4206|
A host of programs are in place that give companies the opportunity to give back.
Social responsibility is becoming a larger part of corporate America and this trend has spread to the optical market. Here’s a look at how some socially conscious companies are giving back in meaningful ways.
There are many “buy one, give one” programs and the list is growing. For every 141 Eyewear purchase, the company gives a new pair of prescription eyeglasses to a person in need. The company proudly claims that it is not giving a percentage or portion of proceeds, but literally, one for one (hence the company name-141). Last year, for example, volunteers performed comprehensive eye exams at a Boys & Girls Club in Salem, OR, and gave complete pairs of 141 eyeglasses to children in need.
The John Lennon™ collection by Adlens‘ uses the company’s award-winning fluid-injection technology in iconic round frames. Unlike other over-the-counter eyeglasses, this eyewear enables the user to focus the sphere power of each lens separately (no cylinder correction is available). Once the power adjustment is set for each eye, the ECP seals the system by turning a lever and removing the dials. For each pair of the Adlens John Lennon Collection sold, a pair of adjustable or reading glasses is donated to Vision for a Nation, a vision care charity in Rwanda for those who would otherwise have no access to corrective eyewear.
Another eyewear company, MODO Eyewear, also follows the socially responsible model. Its “Buy a Frame, Give a Frame” program through the Seva Foundation and Optometry Giving Sight (OGS) targets the prevention of blindness due to uncorrected refractive error. According to The Sega Foundation’s website, more than 600 million people worldwide are blind or visually impaired because they don’t have access to
eye exams and eyeglasses.
A similar socially responsible program is the “One Pair, One Vision” plan from Benji Frank Eyewear. This online seller has a mission that for every pair of eyewear sold, it will help restore someone’s sight by providing either new eyeglasses or intraocular lenses to be used in cataract surgery in developing countries. The purchaser gets to make the choice.
In addition to glasses, TOMS also sells shoes, handbags, and coffee. With its “One for One” program, each TOMS Eyewear purchase helps restore sight to a person in need through sight-saving surgery, prescription glasses, or medical treatment. The company also provides one pair of shoes to a child in need for every pair acquired, helps provide a safe birth to a mother and child in need for each handbag purchase, as well as one week of clean water for a person in need for each bag of coffee that is bought.
A buy a pair, give a pair policy is part of Warby Parker’s creed. The company counts every pair of glasses sold and makes a monthly donation to its nonprofit partners to buy eyeglasses, train people in 35 developing countries to perform basic eye exams, and then sell affordable glasses to help people in their community earn a living.
With each pair of sunglasses sold, 4sight gives a new pair of corrective glasses to someone in need. 4sight buys the glasses and brings or sends them directly to its giving partners, Unite for Sight and Feed the Children. The eyewear is then distributed by local staff and eye doctors.
This is the tip of the iceberg for eyewear companies that give back. Others provide charity in different ways, like planting a tree for every pair of glasses sold or donating to animal rescue or other charitable causes.
Kim Pickett is a certified ophthalmic medical technologist and writer in Minneapolis, MN.
|WHERE TO FIND IT:|
888-847-9874 • 141eyewear.com
415-598-8119 • 4sightsunglasses.com
800-568-ADLENS • adlens.com
|Benji Frank Eyewear
800-223-7610 • modo.com
800-975-8667 • toms.com
888-492-7297 • warbyparker.com