Jean René Lacoste was an international tennis champion, businessperson, and clothing designer. In 1929, his comrades nicknamed him “crocodile” due to his amazing talent and persistence on the tennis court. He soon decided to embroider the crocodile on his shirts and became the first to not only design the polo shirt, but to add a logo. Since 1933, the LACOSTE family of merchandise has extended to apparel, footwear, fragrances, leather goods, watches, home textiles, belts, mobile phones, fashion jewelry, and now sunwear with Marchon Eyewear.

Big, bold, and beautiful might be a good description for this sunwear collection of 37 metal and acetate frames that comes in a rainbow of colors. Vintage looks and some dashing new ideas make up this array of sunwear that carries on the brand’s themes of easy elegance and meticulous attention to detail. An ophthalmic line of 19 styles is expected to be released in March.

Two stunning styles are inspired by the LACOSTE polo shirt: Style No. L613S, a large plastic rounded square, is available in black, white, brown, blue, and bordeaux; Style No. L614S is a large plastic pillowed square that comes in coral, wine, blue, green, white, and black. With a plastic vintage-inspired shape that appeals to both women and men, Style No. L503S uses a host of combination colors.

LEFT: Style No. L111S; RIGHT: Style No. L614S

Style No. L110S is a full-sized metal pillowed square that mimics the gentle curves of the female silhouette. The secondary color of the sleek temples complements the look. It’s offered in satin/shiny black, satin white/beige, khaki/ satin pink, shiny/satin blue, and shiny gold/satin gold.

LEFT: Style No. L503S; RIGHT: Style No. L615S

The softly curved feminine metal aviator, Style No. L109S, has a sophisticated double bar. Slim temples in sensual colors lightly distinguish metallic fronts in shiny black, shiny white, green/ satin beige, satin bordeaux/red, and shiny gold/satin gold.

Men will gravitate toward Style No. L502S, a bold plastic square

Style No. L613S

navigator. The multicolored temples in white, blue, orange, green, black, cream, amber, and khaki are paired with rich colored fronts of black, white, brown, and blue.

Style No. L615S is a fashionable plastic aviator combined with thin temples that reveal a hidden sports feature—the magnetic temple tips fasten together when fully extended. Look for it in such colors as black, gray, white, havana, blue, and red.

A traditional metal aviator with LACOSTE piqué texture and polished metal accents, Style No. L111S uses classic colors such as shiny gun, shiny light gray, shiny silver, and satin gold.

Keeping in tradition with the LACOSTE brand, the displays are simply

Style No. L502S

stated. The backdrop is white, allowing the sunwear to stand out. And of course, the crocodile is tastefully displayed at the top. There are three towers that hold 32, 12, or six pieces and two counter displays—one that holds four and another one—and a cute little white cube with the well-known logo.

The LACOSTE traditional continues as this new collection of LACOSTE sunwear carries on the spirit, talent, and persistence of its founder.

Style No. L110S Style No. L503S

Jackie O’Keefe is a licensed optician and a writer, lecturer, and course preparer in the Virginia Beach, VA area.

Marchon Eyewear
800-645-1300 •


Leave A Reply