A new affluence in children’s clothing has emerged in the past few years. Perhaps spurred by the renewed interest in celebrity kids and what they wear, and people feeling more comfortable about the economy, high-end fashion designers are expanding their brands into the younger set more than ever.
Burberry, Marc Jacobs, Stella McCartney, Dolce & Gabbana, Gucci, and Oscar de la Renta all boast kids’ labels in their collections. There are even freestanding stores devoted to children’s lines, like the new Giorgio Armani boutique on Manhattan’s Upper East Side.
While luxury apparel for kids is still a small part of the children’s clothing market, it’s a notable and rising trend. This all begs the question: Why dress growing kids in clothes that they will wear for only a short while? Clearly parents who follow the upscale fashion trail want their children to do the same. And designers want to keep the parents connected to their brands and delving into the luxury kids’ market is just one more way to keep the interest going.
Can you get the same quality at The Children’s Place or the Gap and spend a fraction of the cost? Almost, but it certainly won’t have the same cachet at Parisian fashion house Lanvin.
Vice President, Editorial