THE FINISHING TOUCH

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Altair Eyewear’s partnership with Cole Haan results in a timeless yet au courant collection from the evergreen brand.

Trafton Cole and Eddie Haan began Cole Haan in 1928 resolving to make “good goods and nothing but good goods.” Their entrepreneurial spirit and timeless vision continue to inspire us. While known for their iconic footwear, Cole Haan also creates the bags, outerwear and finishing touches for people who are ingenuous, resourceful and want to make a difference.

In June 2015, Cole Haan and Altair Eyewear signed a global licensing agreement, launching an assortment enriched with careful artisanship, elegant styling and innovation, which reflects the brand’s original DNA.


ICONIC HERITAGE

Based on three signature collection categories, Heritage, Classic and The Grand Lifestyle, Cole Haan’s deep commitment to artisanship is captured in each of the 33 ophthalmic models, 20 optical styles and 13 sun styles for men and women. By taking the ordinary and making it extraordinary, the eyewear collection integrates elements of iconic heritage with modern style. Signature design details include woven patterns and accents of genuine leather that come together with bold color-blocking techniques and classic logo details to create a collection that is both fresh and familiar-one that exemplifies respect for tradition as well as modern style and sensibility.


ELEGANT DESIGN

CH7001 is a classic Jackie-O look in handmade acetate with the signature Cole Haan monogram on the temples. The milled metal of style CH5009 features the Cole Haan monogram displayed as an elegant embellishment. This frame is thicker at the top of the lens and is adorned with gold metal across the bottom of the lens. Its simplistic style and neutral colors adds style and sophistication.

CH4004 is a semi-rimless in milled metal with class and attitude. Interiors feature an unexpected pop of color and are embellished with the Cole Haan logo on temple exteriors. CH4006, a rectangular handmade acetate frame also features unexpected pops of colors with vibrant solids over rich tortoises.

The simple and vintage look of CH5000 uses tortoise colors accented by a solid block of color on its temple where Cole Haan has presented its name. Featuring genuine leather temples, CH7000 is a stainless steel aviator that pairs classic design with a luxurious feel.


PROMO MATERIALS

Brochures, counter cards, posters and window clings will help you promote the collection. There are three display options, too: a simple one-piece, a tall slender 12-piece and a 24-piece rotating display. A display mirror is also available. Each frame comes with a Cole Haan case.

Altair’s Cole Haan ophthalmic line will appeal to your patients searching for a timeless, eyewear-as-accessory look and will add the right amount of class to your inventory.


Michelle Titzkowski is the practice manager at Vision Clinic Dr. Savin and Associates in Racine, WI.

Altair eyewear . 800.505.5557 . altaireyewear.com

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