KENMARK OPTICAL is known for collaborating with the world’s top designers to create quality eyewear, so it should come as no surprise that it joined forces with ZAC POSEN, a globally recognized, leading designer of women’s fashion, to create an exceptional eyewear collection. In addition to clothing some of Hollywood’s finest stars and leading ladies such as Uma Thurman, Gynweth Paltrow, and First Lady Michelle Obama, Posen serves as a judge on the television show Project Runway.
BEHIND THE SCENES
This exciting new collection includes both a women’s and a men’s segment, each offering 12 ophthalmics and three Rxable suns. Additional styles are set to debut in the coming months. The frames are handcrafted in both acetate and mixed metals and emulate the distinctive glamour and sophistication for which Zac Posen is celebrated.
Posen works directly with Kenmark’s eyewear team at every step of development. The result is an eyewear line that is the true spirit of the Zac Posen brand.
According to the company, the men’s collection captures the essence of Hollywood’s golden era, only with a more contemporary look and feel. European tortoise, rich metals, and signature hardware are used to give the eyewear a distinctive flair. The women’s styles are inspired by the romantic notions of Posen’s ready-to-wear collection. These frames combine both femininity and fashion, enhancing the natural beauty of a woman’s face.
One dynamic women’s model is the ophthalmic Verushka, an oversized cat eye with subtle detail on the temples. With both the front and temples made of acetate, this frame is a must for any dispensary.
Looking for an alluring sun style? Why not try Marlene? This sunglass will make any woman look like a glamour girl with its large square front and thick, detailed temples.
For men searching for a more distinguished look, suggest Producer. This square-shaped frame boasts a metal front with acetate temples. A metal/actetate front with acetate temples, Lead offers a more sophisticated look. The stylish round Dean would complement any wardrobe. This metal sunglass is a classic that is perfect for your male clientele. The Gent offers a man the distinguished look of high style with modern flair.
GETTING THE WORD OUT
Like the P-O-P for all of Kenmark’s eyewear collections, the one for Zac Posen is as tasteful as the eyewear itself. The company offers a five-piece display, logo block, one-piece display, and mirror. A logo countercard, 9-in. x 7-in. countercards, 18-in. x 36-in. banners, 30-in. x 40-in. banners, and postcards are also available.
Both the ophthalmic and sun styles for women come with cases featuring a custom clamshell design and are wrapped in a luxurious leatherette material in Zac Posen’s classic gray color. They are accented with shiny gold accents, reminiscent of the frames themselves. Cases for the men’s eyewear have a custom clamshell design in black leatherette with a gold Zac Posen debossed logo on the exterior. All frames come with a three-year warranty.
Zac Posen has made a hit in retail stores and on TV; it’s time for him to make a hit in your office, too.
Paul DiGiovanni is a licensed optician and co-owner of DiGiovanni Optical Group in Philadelphia, PA.
Kenmark Optical • 800-627-2898 • kenmarkoptical.com