GÖTTI’S ULTRA THIN TITANIUM EMBODIES A DESIGN REDUCTION APPROACH.
With approximately 100 different styles, this ultra thin titanium ophthalmic and sunglass collection for women and men are designed by a team of predominantly opticians in Switzerland and produced by the leading manufacturers in Germany, Austria and Japan. Götti eyeglasses stand for “Swissness” and authenticity in everyday life. Some sunwear styles and reading glasses feature Götti’s patented “SPIN & STOW 360°” temples, which rotate 360° and can be folded flat so the glasses can be stored nearly anywhere. The Götti Switzerland collection is ultra smart and minimalist in style and design with unparalleled wearing comfort. They are super light, tough and well balanced. One of CEO Sven Götti’s favorite styles is Modell Tabu, a very thin pilot shape.
This “pure and linear” brand appeals to wearers who strive toward the style principle of reduction and for those who value aesthetic and technical perfection. The collections cultivate simplicity in its most beautiful form, providing latitude for expression of a person’s individual character. This past spring, Götti moved its U.S. service office from Florida to a larger space in New York in order to give faster support to eyecare professionals.
Five protagonists were photographed for the Götti Switzerland campaign, all of whom harbor a professional love of things that are simple yet beautiful. The campaign shots were taken in the extension of the National Museum Zurich, an angular architectural landmark made of concrete, which gives the original building dating back to 1889 a contemporarily august feel. The building was drafted by the Basel-based architecture firm Christ & Gantenbein, the founders of which are Götti protagonists.