THE CHANGING FACE OF VCPN

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Vision Care Product News (VCPN) was started in the summer of 2000 with the concept of bringing optical professionals the information they need about the products in their trade. Until that time, no other publication focused on that mission. All that changed in September when the pilot issue of VCPN was published.

For the first time, an optical professional journal was dedicated to helping ECPs understand the products and services they use and assisting them to promote relevant ones to their patients. Created and published by First Vision Media Group (FVMG), the magazine focused on what makes products tick, what you need to know technically about them, how to market them, how to position them, what’s available in a particular category, and how to sell them. Like any publication, we’ve made changes along the way but we have always stayed true to the original mission.

Now entering its 15th year, VCPN takes on a whole new look and feel. Why? The way ECPs access information has changed, and so the way in which VCPN brings you that information has also changed. As you turn the pages of this issue, you will see a fresh new look that is both contemporary and sophisticated. You’ll find articles that are more compelling and supporting sidebars that highlight the important points about the topic discussed.

Jackie O’Keefe’s story on geometric frames shows off bold original designs to highlight this trend. Sam Winnegrad’s article on avoiding free-form lens problems is timely, practical, and makes clear recommendations. The overview on electronic training by Kim Pickett provides the latest online resources for educating ECPs and their staff. Brian Boddy’s close-up on OptoTech’s smartLAB superstore uses concise information, a large image, and captions to tell you more about the product.

The magazine is more visually stimulating and eye-catching than ever before, while the content is easier to read and reference. For those who prefer their information online, each issue of VCPN is published in a digital version sent to your email-that means no more searching for where you parked the paper version. As always, you can find the digital version on FVMG’s portal, VisionCareProducts.com. We will continue to maintain our sole focus as Your Total Optical Product Resource.

We hope you like the new content and format. We’ve enjoyed bringing you this information for 15 years and look forward to doing so for decades to come!

email me at ed@visioncareproducts.com

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