For eyecare professionals looking to showcase a line known for its attention to detail, quality, fashion-forward styling, and value, look no further than ZIMCO OPTICS’ English Laundry Eyewear collection. Christopher Wicks, English Laundry’s designer, began sketching shirts, shoes, and guitars as a teen pastime in the ‘60s in Manchester, England, a hobby that later turned into a successful career in the apparel industry. Like the brand’s clothing, shoes, and home interior designs, the eyewear collection is inspired by music of the ‘60s and ‘70s as well as today’s music culture.
English Laundry’s 15 women’s and 15 men’s ophthalmic styles boast a vintage look and feel and feature both full-rimmed and semi-rimless frames with acetate fronts, flat metal and metal eyewires, and combinations. Zimco plans to add sunglass models in the near future. Temples incorporate acetate, metal, bamboo, and leather and all frames include a metal Union Jack on the temple tips.
Frame color names hark to England too—half pint, plum pudding, and tizer red, for example. Also reflective of the brand’s English roots, the style names are reminiscent of popular English musicians from the ‘60s through the present.
The women’s styles include handmade acetate in vibrant colors along with the “EL” signature print logo. Not to be outdone, the men’s frames are designed in an updated retro style and have details that include pinstripes, stitched leather, and bold gothic metal designs.
Rowetta is a cat-eye shaped frame has crystal accents and is designed with a matte finish temple depicting a vintage lace effect. It also features a keyhole bridge. Moz is a retro style with an acetate top and metal bottom. This spring-hinged frame has a thinner temple with the EL logo.
If you’re looking for a super bold acetate frame front style, Hacienda is for you. With its spring-hinged temples and inlaid EL logo, it is perfect for those individuals looking to make a daring statement. Holly is a metal frame that sports temples that depict the brand’s insignia on both sides of its richly colored temples.
RAISING THE FLAG
Point-of-purchase materials for English Laundry include a six-place display, a Union Jack dispensing pad, a leather-bound mirror, and countercards. Frames come with a unique leather case and one of five cleaning cloths that reinforce the detail, quality, and style that is synonymous with the English Laundry line.
The cleaning cloths are silk-screened with a vintage graphic or unique sayings such as “No One Can Take Us,” “Welcome to Manchester,” or “Free Trade Hall, Manchester 1976,” to name a few. The outer portion of the case is embroidered with the English Laundry logo while the interior portion has the English Laundry logo repeated throughout in red and navy.
English Laundry Eyewear will appeal to women and men who love cutting-edge fashion and who want to make a statement with their eyewear.
Paul G. DiGiovanni is a licensed optician and co-owner of DiGiovanni Optical Group in Glendora, NJ.
WHERE TO FIND IT:
Zimco Optics • 800-905-2240 ext. 2081 • zimcooptics.com