Madonna, Michael Jackson, the “Brat Pack,” acid-wash jeans, neon and big hair were just some of the pop-culture phenomenons in the 1980s. The Italian-made Police brand by De Rigo Vision (distributed by De Rigo REM in the U.S.) also emerged onto the fashion landscape in 1983 as an expression of rebellion characterized by this decade.
“The eighties can be addressed as perhaps one of the most significant eras in terms of innovation and advancement in the fashion industry,” stated Enrico Furlan, creative director, house brands of De Rigo Vision. “As for the eyewear industry, sunglasses transcended from being just ordinary items to an absolutely essential accessory.” Now carried in more than 80 countries, Police eyewear is far from dated; in fact, Robert Downey, Jr. wore style Neymar Jr. 1 (named after soccer superstar and Olympic gold medalist Neymar Jr.) in last year’s Marvel blockbuster, Captain America: Civil War. Additional brand ambassadors have included inherent Hollywood rebels Bruce Willis, David Beckham and George Clooney.
The fall collection, with the brand’s signature “P” wing logo, features two sun and four ophthalmic styles in subcollections Heritage Urban, Core and Fast Fashion/Discovery for men and Savage, Goldeneye and Wonder for women. Metropolitan-inspired Heritage Urban links Police’s past and present. Light and flexible, Core reinterprets signature elements in a modern way, and Fast Fashion/Discovery is an exploration of cool, epitomizing the latest trends with avant-garde silhouettes and cutting-edge materials.
Savage experiments with bold and feminine color palettes juxtaposed edgy accents to deliver a playful look, while Goldeneye is defined by its keen attention to detail with multifaceted construction and stunning metal detailing that boasts a thin or flat profile.
Each style in the Wonder Collection packs a daring personality with its array of oversized, stand-out silhouettes that ooze modern details. “The Police customer is someone who searches for a style that interprets trends in a personal and unique way,” Furlan said, who added that the edgy eyewear appeals to those who have followed the brand’s evolution as well as first-timers who want to take a fashion risk and fly on those iconic wings.