TECH TRENDS: REPORT FROM MIDO

0
MORE: Ørgreen’s Bonnie.

Frame technology offerings keep up with the times as seen at Mido ’10.

Milan, Italy is renowned as a global design center and it’s only appropriate that the world’s largest optical show takes place there. Mido ’10 was filled with new technology developments in eye- and sunwear, especially with hinges, lens mountings, electroplating color, temple strengthening, and unique frame constructions. The following is a sampling of the overwhelming array of new frame designs that were offered.

HINGE HAPPENINGS
Important to eyeglass wearers everywhere, hinges play a crucial role in a patient’s comfort. MYKITA recently released a 3mm hinge in its Collection No. 2. Made of injection-molded stainless steel, this flex hinge offers three pieces held together by a single spring. The Mech-Flex hinge in Vanni’s Meccano line from Nico-design has steel blades that are folded and cut to give temples a slightly tilted effect. götti created a “g-flex” hinge on some of its beta-titanium styles to offer more stability. Hinges of precious wood are laminated between two metal sheets in Gold & Wood’s Pantos Retro.


LENS MOUNTING DEVICE: Strip 9500 from LINDBERG.

LENS DEVICES
What sports enthusiast wouldn’t want to quickly change his lenses? Look no further than quickclick sunglasses from ic! berlin america for an easy “fix.” LINDBERG’s Strip 9500 collection has a new discreet locking technique which makes it simple to mount the lenses without affecting the frame’s minimalist look.

MORE INNOVATIONS
A host of other pioneering designs made their debut at Mido, including new ways to apply color, unique temples, and an “endless” frame. Ørgreen patented a method to electroplate both matte and metallic colors onto frames; the hues change by absorbing light and dispersing a range of luxurious colors. Immagine’s Rye & Lye collection from Villa Eyewear debuts a new temple that has an aluminum sheet sandwiched between two layers of specially treated wood. This technique prevents the wood from cracking. Theo launched its “Hat” collection with various styles taken from classical hat designs; the line features frames that are of one uninterrupted piece.

Despite the global economic recession, eyewear manufacturers are still coming up with innovative ways to attract consumers with new frame technology.

Beth Schlau is Vice President, Editorial of First Vision Media Group.

HINGES: Gold & Wood’s Pantos Retro. HINGES: Vanni Meccano Style No. V3332 from Nico-design.
UNINTERRUPTED FRAME: Theo’s Gatsby. INTERCHANGEABLE LENSES: ic! berlin quickclick 1.
HINGES: MYKITA Collection No. 2. HINGES: götti’s Lee.
UNIQUE TEMPLE: Rye & Lye Customade from Immagine.



WHERE TO FIND IT
Gold & Wood
305-663-9065 • gold-and-wood.com

götti
407-415-0778 • gotti.ch

ic! berlin america
866-634-8990 • ic-berlin.de

Immagine Eyewear
distributed by Villa Eyewear
877-889-0399 • villaeyewear.com

LINDBERG
800-386-9196 • lindberg.com

MYKITA
973-669-0063 • mykita.com

Nico-design
877-766-0077 • vanniocchiali.com

Ørgreen
816-220-7533 • orgreen.dk

THEO
distributed by RAMASSIA inc.
718-858-8542 • theo.be

Share.

Leave A Reply