TEACH YOUR PATIENTS WELL

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Eyemaginations’ newest software, LUMA, allows ECPs to explain complex topics throughout the entire practice.

Electronic systems keep your patients informed about everything from eyeglasses and cls to ocular diseases and treatments.

I recently started going to a new healthcare practitioner and while in the waiting room, a television “educated” me about the problems and solutions addressed by that office. After my first consultation I was escorted to the front desk and given a card (like a credit card) that had my information encoded on it.

At my next visit, I only had to swipe the card into a station at the main desk to sign in and again at a console in the treatment room, where my records, including x-rays and MRIs, instantly appeared on the screen for the practitioner to view. A touch screen “educated” me about treatment options. Wow!

All I could think was, “Isn’t there something like this for eyecare professionals (ECPs)?” Well, the answer is yes. There are multiple systems for patient education and information gathering. They save time and often prevent errors. They let patients know what products and services your office provides, and they open a dialogue regarding add-ons. They are your 21st-century assistants, and many of them even work overtime without complaint!

WINKPAD
This device from Wink Interactive, Inc. serves many functions. The journey begins when the patient signs in and is presented with the WinkPad™ itself. This interactive handheld unit asks the patient a variety of health, lifestyle, and vision questions. Then it recommends the appropriate products and vision solutions. Wink™ provides the correct product answers and goes on to explain why and how they work. From progressive addition lenses, anti-reflective (AR) treatments, and photo-chromics to dry eye therapy, Wink has all the answers.

Eye Central News mixes product information with patient education programs on a TV set in your waiting area.

The journey continues from check-in to waiting room (where the patient can continue to explore products and services) and then to the exam room. The practitioner can access patient concerns and interests directly from the WinkPad and show how and why the solutions being recommended work. There are handheld, standalone, and seated kiosk versions of WinkPad, and they can be tailored to the specific needs of your practice, whether it’s contact lenses, fashion frames, or specific medical issues.

OCUTOUCH

Offered by Stephen Gordon, Inc., Ocutouch® provides a variety of patient information presentations on subjects from ocular anatomy, to retinopathy, corneal refractive therapy, keratoconus, strabismus, and more. Used in the exam room, it provides a graphic demonstration of ocular issues and their solutions. No more verbal explanations or hastily drawn illustrations. Instead, there is a pictorial view of ocular anatomy as well as ocular diseases, conditions, and disorders and how they are treated.

Used in the dispensing area, it gives animated and still graphic information about lens styles and product add-ons. So how do those polarized lenses work? What about that AR treatment? Ocutouch

THE DO-IT-YOURSELF OPTION If you have a computer connected to a wall-mounted television and some good PowerPoint presentations, you can set up your own waiting area patient education system. But make sure it’s done professionally. I have seen several that included grammatical errors, poor illustrations, and dated information. Sometimes it’s better to leave it to the “pros.” Many frame and lens manufacturers have programs ready to run on video displays that promote their products. Check them out. Some will have co-op advertising dollars available to defray the cost of the display unit too.

will show you and your patient in a professional, interesting, and entertaining way. The touch-screen narratives provide an audiovisual presentation on specific ophthalmic topics, and they can be displayed on a PC, TV, laptop, or convertible tablet. You can even display a running narrative on ophthalmic topics in the waiting area.

EYE CENTRAL NEWS
This is the practitioner’s answer to the ubiquitous TV set in the waiting area. Viewed on a large screen LCD monitor, Eye Central News, offered by VisionScience Software, mixes a variety of product information and patient education programs. Additionally, content can be added from cable or satellite links such as CNN Headline News or The Weather Channel.

Eye Central News was designed to run silently so that it doesn’t invade the space of patients or staff, but audio content can be added. For even more robust educational opportunities, practices can add a screen zone that contains popular 3-D patient education presentations such as Ocutouch. VisionScience has hardware packages that include computers and LCD flat-screen monitors for the waiting area. Practitioners using the AcuityPro computer eye chart system can add the Eye Central News slides to their slide shows at no extra cost. This means that patients in the exam room can also be entertained and educated while they are waiting. Manufacturer sponsorships may help to defray the cost.

EYEMAGINATIONS
Providing high quality patient education and marketing materials for ECPs for over 10 years. Eyemaginations’ newest software, LUMA, allows healthcare providers to explain complex topics,

Ocutouch combines animated and still images on ocular anatomy, disease, treatments, and optical products.

conditions, and treatment options quickly and simply, using compelling visuals and animations. According to the company, LUMA increases practice productivity by improving patient comprehension, satisfaction, and retention rates; maximizing staff time; and increasing profitability.

Like its predecessor, 3D-Eye Office, LUMA can be utilized throughout the entire practice from the waiting room, to the exam room, to the dispensary. A demonstration of LUMA is available at the Eyemaginations’ Web site.

SMART LOOK
Offered by A.B.S., Inc. the 5-ft.-tall Smart Look™ kiosk has a fully interactive touch screen, much like the Smart Mirror™ (its virtual try-on cousin). While primarily designed as a virtual eyewear try-on

GIVE YOUR PATIENTS A VIRTUAL EDUCATION In this electronic age, most homes have Internet access, high-tech cell phones, and other electronic devices that allow them to connect to the digital world. Because of this, you might want to consider educating your patients with a Facebook profile or by communicating with Twitter. Take a long, hard look at your Web page. Make sure it is current and that it accurately represents your office and the products and services you offer. No time to personally update your site? Check out EyeMotion.com, which will design your site; add multimedia patient education about ocular problems, products, and services; and even set up online patient scheduling and reordering.

device, the Smart Look can also function as a full-service patient education system. When the Smart Look screen is not in use for eyewear try-ons, it can be utilized to display product information, advertisements, or even play DVDs promoting products and services.

It’s available in two colors, silver and charcoal. Consider positioning it in the waiting room, dispensary, or wherever patient education is needed. It can also double as an after-hours window display that projects products and services in a continuous video loop. That way your Smart Look unit can run 24 hours a day, promoting your practice even when you’re not there.

Patient education sure has changed…and electronic devices can do the teaching for you.


Sharon Leonard is a licensed optician and contact lens practitioner in the Syracuse, NY area.

WHERE TO FIND IT
A.B.S., Inc.
888-989-4227 • smart-mirror.com/en

Eyemaginations, Inc.
877-321-5481 • eyemaginations.com

Eyemotion
866-595-1476 • eyemotion.com

Stephen Gordon, Inc.
800-250-4930 • ocutouch.com

VisionScience Software
877-228-4890 • visionsciencesoftware.com

Wink Interactive, Inc.
866-WINKPAD • winkinteractive.com

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