I N S P E C S U S A’ S R E F O R M L I N E O F D U R A B L E E Y E W E A R I S R E A DY F O R AC T I O N .
Go ahead: twist, stomp and bend. That’s how Inspecs wants ECPs to market its new line of fully flexible frames made for ophthalmics and sunwear. “Pick them up, bend them, step on them hard, and show the customer that the frames come out unscathed,” directed Vance Wright, president of Inspecs.
Designed with a flexible bridge and a two-way hinge coupled with an adjustable temple, Reform is the only fully flexible acetate and polymer eyewear, according to Inspecs. Rigid acetate around the eye ensures proper lens fit and retention, while I-Form frames bend to contour to any head size, eliminating pressure points and maximizing comfort.
Inspecs debuted three models at Vision Expo East, with five models currently in design. Sample sets and stock are slated for October, and each model will be available in three to five colors. Additional models will be added to the lineup next year.
In addition to Inspecs’ Seemless Bonded Rimless collection, Reform is the second new collection from the company this year that incorporates patented technology. Wright said the company worked for several years developing Reform.
“Acetates and high-end injection plastics continue to be on-trend and hot sellers,” he said. “A product that combines that with many features and benefits of a highly flexible memory metal is a natural step…We feel that these lines will be of tremendous value to dispensers, particularly as the added durability decreases remakes and makes more satisfied customers.”