When a parent and child want coordinating frames, look no further than these fashion-forward or sporty options that cater to both.
Youth versions of adult styles-known as take downs-have existed in the fashion world for quite some time. Mothers and daughters wearing identical Laura Ashley dresses. Fathers and sons donning matching Ralph Lauren collared shirts. This season, there’s a host of eyewear manufacturers who have entered the take-downs arena.
Cheryl Canning, worldwide brand manager for L’Amy America’s Nicole Miller and the new Niki Nicole Miller for tweens, attributes social media-savvy Millennials to this trend. “Eyewear has come to recognize the power of the brand and the need to incorporate the brand’s DNA,” she said. Simultaneously, today’s generation has access to the world at a younger age. And their style-eyewear included-is reflected in that maturity, according to David Spencer, founder and designer of Ogi Eyewear. For eyecare professionals, it’s a fantastic way to sell to spectacle-wearing adults and their children.
The whole family can now wear a pair of Sperry eyewear from L’Amy America. The father-son and mother-daughter styles come in handmade acetate, and high-definition printing helps achieve the temple’s unique patterns such as watercolor stripes. Daniel Shack, director of product development, director of sales operation and training for L’Amy America, said that traditional purples and pinks are now taking a backseat to hues such as tortoise in order to emulate those worn by famous faces.
For sunwear, Safilo USA has eight take-down sunglass styles-four in its Polaroid and four in its Carrera collections-due to the interest in eyewear protection for the whole family, according Henri Blomqvist, chief commercial officer of Safilo Group (and CEO of Safilo North America starting August 1). “Opticians have a big opportunity, over the department store channel, to sell and merchandise adult and kids sunwear together, and/or to sell children’s sunwear overall, as department stores generally overlook the kids’ sunwear category,” he said.
The Polaroid Rainbow line, made of injected polycarbonate, has a unisex version for ages 8 to 12 that complement the collection’s three adult styles in square, round and aviator shapes. The Polaroid Twist line with flash mirrors offers the adult PLD6014/S and PLD 6015/S that
coordinate with PLD 8018/S 2 for kids. “It’s the perfect match between functionality and coolness that’s affordable,” said Blomqvist.
The Lacoste t(w)eens collection from Marchon combines fashion with a sporting spirit. Made with nylon Grillamid TR90, the 100% hypo-allergenic frames maintain a correct positioning on the nose. There are nine ophthalmics and five suns in fun color combinations. The styles also glow in the dark!
Ogi Eyewear offers Ogi Kids Mommy & Me and Daddy & I collections. (The illustrations on these pages are from Ogi.) The OK323 is a kid version of the Ogi 4311 from the Evolution Collection. Handcrafted from premium acetate, this frame comes in a stylish and flattering feminine shape. OK322, a summer arrival, comes in four fun hues such as rainbow medley/blueberry. Handcrafted from acetate and stainless steel, this style boasts adjustable temple tips and spring hinges, coordinating with Ogi 9209.
BOYS TO MEN
Marcolin USA introduces two new styles to the Harley-Davidson Eyewear Spring 2016 line that are ideal for an adult male and his tween. For men, the slim and rectangular HD0745 comes in a textured pattern that defines the temples in colors such as navy blue. Tweens can match dad with HD0122T; it has spring hinges and comes in colors such as shiny black/shiny-matte black.
For sportier options, Champion Eyes by L’Amy America offers more than 100 styles in its adult line and 33 in its tween Champion 180° PowerFlex collection, which can withstand a rigorous lifestyle.
There are so many fantastic take-downs eyewear options this season. How will you incorporate them into your merchandise mix?
Stacey Feintuch is a freelance digital and print writer who has worked at various health magazines.
WHERE TO FIND IT:
Ogi Eyewear 888.560.1060 • ogieyewear.com
Marchon 800.645.1300 • marchon.com
Marcolin USA 800.345.8482 • marcolin.com