SUNNY EXPOSITION

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THE FORECAST IS BRIGHT FOR THE COMING SUNWEAR SEASON

Fashion, function and fun are three words that describe the styles eyewear designers are flaunting in their sunglasses this year. From oversized, exaggerated shapes such as cat eye and round, to materials such as acetates and metals along with combinations of both, fashion sunwear is going bold in 2018. Enhanced by vibrant palettes, side shields, inlays, metallic finishes and more, each style makes its own statement. Add protective lens technologies such as polarization and anti-reflective coatings, and you have a complete package that makes wearing these fashionably functional frames fun.

DE RIGO REM
“The SPL636 is an oversized on-trend metal sunglass inspired by Police’s brand heritage that has been reinerpreted with a modern appeal. Characterized by a daring flat design with colored lenses and an eye-catching perforated side shield, this style was designed for the urban adventurer who is looking for a daring sunglass with a strong personaility and bold look. With the SPL636, the optician can offer the consumer an inventive frame with key features including protection from the shield as well as anti-reflective coating to help reduce eye strain.”
— Enrico Furlan, Creative Director, Police Eyewear

KENMARK ALEK
“The Alek is a glamorous and oversized square with a sculptural beveled metal temple. When the frame is worn, the carved-away notch in the endpiece creates a perfectly fit cradle for the temple to rest. Colors for Alek are taken from Zac’s vibrant spring 2018 palette, which feature an array of garden hues in jewel tones.
— Laura Howard, designer

IC! BERLIN
“The exaggerated cat eye of the Loan L. gives a glamorous silhouette without compromising the lightness and functionality that ic! berlin frames are best known for. Our customers have flocked to this frame because the ultra feminine shape of the Loan L. is something new for ic! berlin, and it’s paired with German engineering they know will stand the test of time – and an on-the-go lifestyle.”
— Kenneth Ma, co-owner/business development director, Chinatown Optical Group

OAKLEY
“Harmony Fade is a very special collection to Oakley, as it celebrates the hard work, commitment and passion of all Team Oakley athletes. The full collection, including goggles and eyewear, is united by colors inspired by Oakley Prizm, including orange to represent the fire that burns inside each and every competitor and yellow for the sun that lights the path of athletes brave enough to pursue their dreams.”
— Will Conk, Oakley Global Product Director

MARCOLIN SWAROVSKI
“The Swarovski collection presented at MIDO 2018 perfectly reflects the stylistic codes of the house brand – preciousness of crystals, sparkling effects and feminine elegance – with some personalized details. The customized ‘Rhombus stones,’ developed exclusively for Swarovski eyewear, is one of the main features of both the acetate and metal frames, and it is becoming one of the most recognizable signs throughout the Swarovski collections. Another key aspect is the usage of ‘crystal fabric’ that grants the frames the iconic ‘sparkling’ effect that Swarovski’s customers look for. Last but not least, the design of this collection reflects the combined use of ‘pearls’ and ‘stones,’ creating a dreamy, delicate and sophisticated outlook.”
— Marcolin’s Swarovski Design Team, Italy

TURA
” ‘A’ list celebrity stylist Kate Young loves to mix vintage glamour with modern details. This aviator has round shaped lenses, giving it a vintage vibe. The Italian acetate Windsor rim adds a luxurious detail, making this frame modern and chic for today’s fashion-savvy woman.”
— Julie Allen, Senior Brand Manager, Tura And Kate Young

WESTGROUPE FYSH UK
“As mixed material frames are trending high this season, we have focused on using both metal and acetate in the majority of the collection. The combination of metals with animal print acetates and glitter acetates in deep earth tones is finished with muted gold and rose gold hues. Pearlized and multi-colored acetates give a new perspective to combination frames. Metal accents such as double metal bridges, inlays and brow line details are key. This season shapes range from round to square and modern cat eyes.”
— Beverly Suliteanu, Vice President, Product Development, Westgroupe

CLEARVISION
“The BCBGMAXAZRIA muse is a woman who is equally at home in Paris or Los Angeles. The latest optical and sun collection – which was totally revamped for 2018 – was designed specifically with this woman in mind and features an assortment that is all at once modern and romantic, sleek and refined. Sun model THRILL is the ultimate representation of the range, balancing the duality of California cool with effortless, French femininity. By combining essential acetate colors and high shine, metallic finishes while removing the traditional bridge, this frame is totally of-the-moment.”
— Jennifer O’connor, Brand Manager, BCBG

MAUI JIM
“Charlie Lyon is an exceptional artist who captures the essence of Hawaii to showcase the natural beauty of the islands and ocean. At Maui Jim we believe that the outside world is a work of art, and our proprietary PolarizedPlus2 lens technology helps people see the full spectrum of nature’s palette. Our new Curated Collection marries art and technology to help you perceive the world with more beauty and embrace the aloha spirit every day.”
— Diego De Castro, Director Of Brand Strategy, Maui Jim

COSTA
“Costa first debuted acetates early in our history, but we haven’t had a collection in this material since the 1980s. These new pieces have been extremely rewarding to curate and design. We live and breathe everything about the water – both on and off – and have been inspired by beach destinations, so the Acetates collection has given us an opportunity to bring that to life. From the strong craftsmanship, to the unique colorways and logo treatment, we have created a beautiful collection that will appeal to Costa fans everywhere.”
— John Sanchez, Vice President, Product Development, Costa

ZYLOWARE
“Via Spiga style 423-S in black is an eye-catching sunglass, pun-intended! The sheet metal with a double bridge look will get attention, and the shiny gunmetal accents will match any outfit.”
— Christopher Shyer, Co-CEO and President, Zyloware Eyewear

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