STARTING WITH STUDENTS

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How does someone become an eyewear designer? Is it just something that a person falls into? Luxottica recently decided to get ahead of the curve and sponsored a semester-long class of eyewear style and design at Parsons School of Design in New York City.

Students were tasked with designing an iconic Parsons frame, keeping branding in mind and identifying a target consumer. Features to be considered were: color, material, finish, innovation, trends, practicality, ergonomics, and manufacturability. Luxottica employees mentored the students and provided design development expertise and education about the optical industry, as well as judging the final products. Prototypes (an ophthalmic and a sun frame) were created by Luxottica. Five teams participated, including students majoring in fashion design. First- and second-place winners received a scholarship award and a paid Luxottica internship was given to one of the winning team members.

A special cocktail party at the Ilori flagship store in Soho showcased the students’ work, which included a process book, mood boards, hand sketches, technical drawings, and the final prototypes. All the eyewear designs were auctioned off to guests with proceeds of the sales benefiting OneSight, an organization that provides access to quality eyecare and eyewear to underserved communities around the world.


Beth Schlau
Vice President, Editorial

email me at beth@visioncareproducts.com


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