STAFF TRAINING: A KEY TO SUCCESS IN PERFORMANCE SUNWEAR SALES

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Kaenon is one of many premium sunwear companies with which ECPs can schedule training seminars for staff.
Oakley’s RadarLock allows wearers to adapt their vision to changing light conditions and environments with its SwitchLock technology.

A staff with useful training and education can increase sales and boost patient satisfaction.

Regardless of the amount of sports performance sunwear your office stocks, improving the product knowledge and sales presentation of your staff will improve your overall sales and keep your patients coming back.

LEARN ABOUT YOUR PATIENTS
It’s important for anyone on staff to know how to comfortably ask lifestyle questions. By learning more about how patients spend their time outdoors, what type of hobbies they enjoy, and where their needs lie, your staff can offer the appropriate sports performance sunwear suggestions. One way to teach this is to have staff engage in role-playing exercises—one staffer plays the patient while the other plays the optician. Then you can assess the performance and offer suggestions.

SELECTING AND FITTING
Understanding frame fitting and selection is important. So many people stay active outdoors—for these individuals, it’s a great way to spend a weekend, relieve some stress, and stay fit. Liberty Sport offers a wide range of outdoor and general sports frames to meet the demands of cyclists, golfers, motorcyclists, scuba divers, swimmers, skiers, and more.

LENS PRESENTATIONS
Help your staff learn the benefits of impact resistance, sun filtration, and polarization, and how different lens colors can be used to highlight contrast in particular outdoor situations. This information will provide your team with the tools they need to select and offer the best possible options. Schedule training seminars with premium sunwear companies like Maui Jim, Inc., Kaenon, and Costa so your staff can learn about the latest in lens design, optics, and absorptive recommendations.

PERSONAL EXPERIENCE
All the instruction in the world won’t convince a skeptical optician of the value of sunwear features and fitting. To do this, they have to experience it for themselves. With this in mind, it’s essential to have your staff wear the products they sell. Experience translates into selling confidence at the dispensing table and staff testimonials to patients. If you know that a staff member is a runner, talk to your reps from companies like Oakley, Inc. or adidas Eyewear and see if they will provide a sample for your employee to test. Great options for runners include the adidas Supernova, which is incredibly lightweight and features TRI.FIT™ temples and a Double Snap Nose Bridge™, as well as the Oakley RadarLock, which allows wearers to adapt their vision to changing light conditions and environments with its SwitchLock technology.

Take some time to train your staff about sports performance sunwear and you will have your own all-star team when it comes to selecting and properly fitting sports performance sunwear.


Frank Gimbel is a licensed optician and owner of Gimbel Eye Associates in Wayne, PA.

WHERE TO FIND IT:

adidas Eyewear
800-905-2240 ext. 1003
adidas.com/eyewear

Costa
800-905-2240 ext. 1018 • costadelmar.com

Kaenon
800-905-2240 ext. 1027 • kaenon.com

Liberty Sport
800-905-2240 ext. 1031 • libertysport.com

Maui Jim, Inc.
800-905-2240 ext. 1038 • mauijim.com

Oakley, Inc.
800-905-2240 ext. 1043 • oakley.com

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