Out of a small beachside California community in 1992, SKECHERS has grown from a one-style utility boot company to one of the world’s most sought-after footwear brands for the entire family. As an award-winning company, SKECHERS is now the number two footwear brand, second to Nike, selling over 70 million pairs a year. SKECHERS global success stems from its trend-right diversified product offering of lifestyle athletic footwear, performance sneakers, casuals, sandals, and boots. With SKECHERS expanding into a lifestyle brand, Viva International Group brings the perfect product accessory—eyewear and sunwear—to the mix.
SKECHERS has tremendous global appeal, offering comfort, style, and design at value price points for men, women, and kids. As the largest kids’ footwear brand, this colorful line offers eye-catching footwear-inspired concepts as well as smaller versions of their key adult styles. SKECHERS Eyewear’s detailing and styling captures the brand’s true DNA. Each color, material, and design element incorporated into the collection reflects the sporty and playful look of the SKECHERS’ consumer.
KEY EYEWEAR TRENDS
The initial launch of 67 ophthalmic and 39 sun frames feature themes that range from the vibrant colors of pop culture to the rebellious nature of the gothic trend. Four key trends—Age of Innocence, Tribal Tales, Disturbia, and Energetic Soul—make up the collection. Each style reflects these key trends with temple detailing, unique color palettes, and specialized logo treatments. Included in the men’s collection are classic aviator and pilot shapes, croc laser etchings, metal hardware, and dragon graphic elements. Most recognizable to the brands’ consumer, the locked up “S” logo is used throughout. Features such as organic metal cutouts, animal prints, graphic tattoo designs, and vintage cat-eye shapes are highlighted in the women’s collection. The children’s collection completes the line with classic shapes, tattoo-like graphics, stars, and rubber temple inserts, all cohesive with key styles from the footwear collection. The boy’s collection also offers memory metal.
The SKECHERS guy values brand reputation, quality, detail, and affordability. He is looking for a brand that represents his active, casual lifestyle as well as his image. Style No. SK 3020, for example, is a
|Style No. SK 1008.|
sport-inspired style offered in a variety of colors. The Disturbia trend for men fuses rock ‘n’ roll elements with youthful appeal. Style Nos. SK 3004 and SK 3005—offer both a full metal front and plastic counterpart with a laser etched gothic logo. The colors are strong and masculine, in hues of black, brown, blue, green/horn, and burgundy.
From the Age of Innocence trend Style Nos. SK 2000 and SK 2001 are available in both zyl and metal semi-rimless. They feature openwork temples and a color palette that includes a soft mix of neutral earth tones and coastal hues of green and blue. The Disturbia trend is featured in Style Nos. SK 2006, 2013, and 2014, which incorporates high-definition tattoo graphics in a range of colors to suit every personality. This popular temple is also featured in sunglass Style No. SK 4024.
DON’T FORGET THE KIDS
The SKECHERS boy and girl are driven by brand awareness and are looking to make a statement.
|Style Nos. SK 1000 (top), SK 1006 (bottom).|
Now, they can be accessorized from head-to-toe in SKECHERS, the must-have brand. Key concepts in the SKECHERS kids’ footwear line can be found in the temple designs, focusing on the latest trends that are colorful and playful—the reason kids love wearing SKECHERS!
Growing to over a billion dollar company, with over 3,000 SKECHERS footwear styles, this eyewear brand is sure to become a major player in the industry.
Sharon Leonard is a licensed optician and contact lens practitioner in the Syracuse, NY area.
WHERE TO FIND IT
Viva International Group
800-345-VIVA • vivagroup.com
|Style No. SK 4024.||Style No. SK 3022.|
|Style No. SK 5004,||Style No. SK 2011.|
|Style No. SK 3020.|