SKATING AWAY

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Younger action sports fans can don the same look as their dads in Tony Hawk Kids’ Eyewear

Details

An extension of the adult line, the newly launched Tony Hawk Kids Eyewear Collection offers seven styles that comprise three metal frames (including two semi-rimless ones), three acetate and one acetate/metal combination.Incorporating modern manufacturing techniques and stainless steel, nickel silver or nickel cupronickel, the fashion-forward, sporty collection uses bright, eye-catching colors and color combinations for a strong, memorable look.

Back story

Tony Hawk’s popularity and brand recognition is remarkable-his fans range from youth to 50+ years old who are action sport enthusiasts with a daring attitude. The brand appeals to boys who are athletic, have their own sense of style and march to the beat of their own drum; they are leaders. The Tony Hawk brand is all about authenticity to the brand and the skater lifestyle. Tony’s commitment to the skateboard lifestyle and community has never wavered. He has created multiple brands of products, toys, video games, apparel and, of course, skateboarding gear. The Tony Hawk Foundation has awarded $5.2 million to more than 550 public skateparks.

WOW Factor

The collection is supported by P.O.P materials such as the Tony Hawk name sign, Tony Hawk one-piece display, Tony Hawk two-sided counter card and Tony Hawk Kids counter card. The Tony Hawk Kids’ Collection redefines boy’s eyewear with its inherent style and use of color. It fills a niche with a boy-specific brand that features great styling and cool colors.

Eyewear Designs Ltd. 800.645.6596 eyeweardesigns.com info@eyeweardesigns.com

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