The global evergreen brand Van Heusen fills a niche for XL patients looking for classic or modern looks.

Nouveau Eyewear has answered the call for male wearers who need larger sizes with the same degree of fashion as their regularly sized counterparts. These new “Big Man Fit” styles promising more headroom can be found in the Van Heusen and Van Heusen Studio Eyewear collections.

A trusted name in men’s fashion since they produced their first shirt in 1921, Van Heusen has grown into a brand known for dresswear, sportswear and accessories, with the No. 1 dress shirt in the world. In fact, Van Heusen has 90% brand awareness among men 25 and older in the U.S.

The Van Heusen Eyewear Collection delivers classic design, sturdy metal styles and traditional colors. For younger and more fashion-conscious patients, the Van Heusen Studio delivers modern designs with mixed materials and bolder highlights of color. The Big Man Fit technology includes wider bridges, extended endpieces and bowed temples. These subtle but significant changes create a more comfortable fit without sacrificing style.

The full-rimmed metal S351 XL in the Studio collection comes in three colors: blue, brown and gunmetal. The slate blue offers a trendy look with a bright blue pop of color on the temple tip. The brown version has lighter camel brown highlights on the endpiece and temple. The gunmetal frame is a light metallic color with a splash of teal on the endpiece and temple design. The S351 XL comes in a roomy 60 eye size and 20 bridge size.

The P-O-P options available for this collection include a four-piece display, mirror, logo block and counter card. With worldwide recognition, the reliable Van Heusen brand delivers traditional and contemporary options for a wide age range of patients.

Kim Pickett, COMT, is a certified ophthalmic medical technologist and ophthalmic writer in Minneapolis, MN.

Nouveau Eyewear 800.292.4342 //


Leave A Reply