SIGNATURE APPEAL

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Transitions® Signature™ VII lenses use improved technology that was tested in real life.

DETAILS
Lens wearers who spend most of their time indoors will appreciate the indoor clarity of Transitions Signature™ VII lenses. These patients are most likely to be clear lens wearers, and what interests them is the comfort that an adaptive lens can provide. Lapsed photochromic wearers, who may have left the photochromic category because old technology did not become clear enough indoors, are also ideal candidates. Mentioning the new Chromea7™ technology, which is a unique dye formulation that keeps more molecules activated to absorb more light, could motivate these lapsed wearers to jump back into the photochromic category.

BACK STORY
Transitions Optical, Inc. developed Transitions Signature VII lenses using a revolutionary modelÂ-Life360™. It was tested in over 200 real-life conditions representing more than a thousand scenarios combining various temperatures, weather conditions, and geographies. Transitions Signature VII lenses are more responsive to direct and indirect sunlight. That means they get darker when facing away from the sun, in reflected light, and at different times of the day. Inside, the lenses quickly become fully clear like regular lenses.

ECPs can promote this product by using different in-office and digital tools such as Transitions Viewer™, a virtual demonstration tool that can be accessed from a laptop, desktop, tablet, or mobile device.

WOW FACTOR
By recommending Transitions Signature VII lenses, ECPs will provide their patients with a superior way of seeing the world, helping to further meet their needs and turning current patients into long-term repeat visitors to the practice. According to the company, about 94% of Transitions lens wearers repurchase the product.

Transitions and the swirl are registered trademarks and Transitions Signature is a trademark of Transitions Optical, Inc. © 2014 Transitions Optical, Inc. Photochromic and polarization performance are influenced by temperature, UV exposure, and lens material.

Transitions Optical, Inc. • 800-848-1506 • TransitionsSignature.com

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