SALT OF THE EARTH

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The self-described anti-glamour brand from the West Coast, SALT Optics derives its frame concepts expressly from nature.

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The natural beauty of Southern California mountains, forests and oceans actually forms the acronym for 11-year-old eyewear company SALT; it stands for Sea, Air, Land, Timeless [the timeless connection among the three elements]. “We’re not the Hollywood glamour glitz brand, we’re more about participating in our environment,” explained David Rose, design director.

The design team looks at photographs of natural wonders,

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then locates matching acetates to recreate the palette. SALT’s new Fran style has a tropical flower option, and its vivid hues are based on tropical flowers in places such as Hawaii.

“The sandy sea green version of that same frame draws its greens, pinks and browns from the back of a mountainscape,” Rose said. To draw the connection on its website, SALT shows the original images together with the frames. After that, the focus shifts from design to craft.

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SALT hires third-generation Japanese artisans to manufacture both its ophthalmic and sunglass collections. SALT frames go through a 136-step process that includes tumbling acetate frames for up to 72 hours to soften the corners and edges and using glass beads for matting to provide a satiny finish.

The FW’17 SALT collection features 18 fresh styles. Many of them are updates of popular

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models that have been reworked to reflect the slimmer profiles currently on trend: thinner on the front, top and along the temples. “The frames are more minimalistic with softened, contemporary lines and extended endpieces for a more modern look,” Rose noted.

“We emphasized contrasting colors and marble patterns, and we focused on organic and earthtones, giving a little more depth, especially to our

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traditional tortoise patterns,” he said. The Nigel’s palette was inspired by black rocks found on the beach. Just as “the blue tones pull through” along the shore, they create subtle marbling in the frame.

The polarized Fufkin aviator uses Japanese titanium and beta-titanium on the chassis “so the strength goes into the frame front,” Rose said, highlighting another example of harnessing nature for earth-friendly fashion.

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Rona Gindin writes about eyecare, business, hospitality and lifestyle issues from Orlando, FL.

SALT Optics • 888.702.7258 • SALTOptics.com

 

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