Italian-born Romeo Gigli began his career as a freelance designer in the New York fashion industry in 1979 and started his own label in 1981. His brand soon became synonymous with soft, body-hugging shapes and his styling was subsequently transferred into men’s clothing and fragrances. Avalon Eyewear decided to bring Romeo Gigli’s design sensibility to eyewear and released the initial collection in spring 2014.
This global collection showcases innovative styles in tune with trends of high fashion that have an international flair. It blends rich Italian acetates to create a timeless vision of modernity. Metal trim, discrete branding, and subtle textured finishing details are found throughout the line.
Seventeen ophthalmic and six sun selections comprise the collection. Each style focuses on the essence of its shape, which is complemented by its fashion-forward colors. Romeo Gigli is marketed to sophisticated women and men aged 20 and up who appreciate the legacy of this iconic Italian designer. Shapes range from the dramatic to the mainstream.
Women’s Style No. RG 77005 has a simple and fashion-forward look and is available in three colors. Its deep vertical measurement will easily accommodate the progressive lens wearer. The retro shape of Style No. RG 74032 is sure to catch the eye of your female patients. This full-rimmed acetate cat eye is accentuated in the outer edge and temple with inlaid metal to draw attention. It has a modest look complemented by each of its four color options.
The keyhole bridge is back in men’s Style No. 74066. It uses a combination of Italian acetate and metal to artistically give a modern look to its classic full-rimmed oval shape. The metal bridge merges the eyewires and then accents the temples. Style No. RG 74066 uses translucent colors to invigorate this look.
A traditional modified rectangle with the fashion-forward Romeo Gigli twist is present in women’s Style No. RG 76003. This more traditional shape uses full-rimmed construction to convey its quiet elegance. Subtle details with inlays and the signature fleur de lis logo plaques on the temple tips are distinctly Romeo Gigli.
Style No. RG 76002 makes a statement with its colors. The artistic draw of this full-rimmed women’s frame is in its clean lines and artful color complements. It features a saddle bridge and the Romeo Gigli logo discretely located inside the temple tips.
The six Romeo Gigli sunwear selections take you back to the early ’60s. Style No. RG 6100 is a full-rimmed cat eye with a sweeping browline accented with texture. Available in three colors in Italian acetate, this fashionable feminine look with a gradient gray tint lens will be a great addition to your sunwear collections.
SPREADING THE WORD
Avalon supports the Romeo Gigli collection by including a colorful authenticity card, cleaning cloth, and denim-covered signature case. Gifts with purchase include branded t-shirts and fragrance, along with point-of-purchase materials including tri-color logo plaques, countercards, and denim-covered mirrors that will help you promote the collection.
The Romeo Gigli collection delivers modern trends in fashion with a discrete Italian flair.
Jill J Luebbert is a certified paraoptometric and optician practicing in northeast Nebraska.
AVALON EYEWEAR • 888-767-0383 • avaloneyewear.com